After completing her upper secondary school studies in visual arts, Hakola studied at the University of Art and Design Helsinki – now part of Aalto University. While Hakola was working on her Master’s studies, the family business was under pressure. It was 2013, and the outlook for manual production of furniture in Finland was bleak. At the same time, Hakola was learning to question things in Aalto’s IDBM (International Design Business Management) minor subject programme.
‘It was at this time that the idea of continuing the family business was born,’ she says. ‘I decided to do things completely differently from the way things were traditionally done in the sector. I realised that I could reinvent the company by applying everything I had learned at Aalto University.’
Under Hakola’s management, the company completely transformed its business model and established an online shop to sell furniture directly to consumers. The company kept its existing name and continued production in Jurva. ‘My studies at Aalto have been very useful in my line of work. The excellent teachers brought international-level knowledge to the courses, which I completely absorbed. I keep returning to the notes I made during my studies,’ she says.
Hakola won the EY Family Entrepreneur of the Year award in 2020, and has now grown the small family business into a successful design company that employs almost 40 people. ‘We want to be pioneers in the field and show that good design, responsibility and profitability go hand in hand. The local dimension is in our family DNA. We are also entering the international market, but sustainability is our first priority,’ says Hakola.