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Public Lecture by Professor Renate E. Meyer: One frame to bind them all? A multimodal analysis of anti-vaccination framing on social media

Academic events, Lectures and seminars, Networking
The Unit of Organizational Communication in collaboration with the CAOS Network is delighted to welcome Professor Renate E. Meyer (WU Vienna University of Economics and Business / Copenhagen Business School) for a public lecture on multimodal framing and institutional disruption in the digital era. Professor Meyer will discuss how digital communication technologies have transformed the ways in which social and organizational issues are interpreted and how agreement—or disagreement—emerges around them. Her talk draws on a longitudinal study of anti-vaccination discourse on Facebook between 2010 and 2021, conducted with Elena Bruni and Dennis Jancsary. She will show how verbal and visual framing strategies evolve together over time and present four interlinked frames that structure this discourse. The analysis demonstrates how specific combinations of text and imagery can reinforce narratives that challenge established cultural and institutional orders.
Professor Renate E. Meyer

When

–

Where

School of Business
Ekonominaukio 1, 02150 Espoo Lecture theater R038/V001, Ground floor

Event language(s)

English

In this event, we are committed to Aalto University’s principles for a safer space.

Principles for a safe space

Renate E. Meyer is Professor of Organization Studies at WU Vienna University of Economics and Business, where she heads the Institute for Organization Studies and co-directs the Research Institute for Urban Management & Governance. She is also Professor in Institutional Theory at Copenhagen Business School and holds visiting positions at Saïd Business School (Oxford University), the Hebrew University of Jerusalem, and the University of Alberta.

A former Editor-in-Chief of Organization Studies and Chair of EGOS, Professor Meyer is one of the leading scholars in institutional theory and organizational analysis. Her current work explores institutional renewal, multimodality, collective action in crises, and new organizational forms.

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