Other Kinds Of Fashion

Through design creativity we can solve many problems in the fashion industry. Based on different kinds of fashion design approaches, we can take account the extended use phase, different body size, redesigning with old clothes, using natural dyes and creating sustainable beauty. Through these different design strategies, we can transform fashion culture towards one which is in better balance with the environment. 
SofiaIlmonen_Juhu Huttunen
Look by Sofia Ilmonen shot by Juho Huttunen

Exhibitors: Sofia Ilmonen, Hanna Herva, Sini Saavala, Noora Ainasoja & Henna Lampinen, Structural Colour Studio X Anna Semi, Ingvill Fossheim, SEE (Elina Onkinen & Kasia Gorniak) & FINIX, Marimekko & Natural Indigo 

In collaboration with FINIX, BioColour and FinnCERES projects, Marimekko and students from Fashion, Clothing and Textile Design MA programme. 

Curation: Kirsi Niinimäki
Exhibition design: Markus Koistinen & SEE
Funding: Academy of Finland
Acknowledgement: Voglia

A Look by Sofia Ilmonen shot by Juho Huttunen


The collection addresses the problem of short garment lifecycles through a new modular design concept. Garments can be transformed, adapting to the changing needs and wants of the wearer. The ability to assemble and reassemble these modular garments entails a promise of fashion novelty and instills the potential of withstanding passing trends. Alongside product longevity, transformable clothing design has been proven to enable better person-product attachment and emotional durability, thanks to the wearer being able to participate in design decisions and the making of the garment. The fuchsia colour originates from natural dye cochineal.

Materials: Peace silk & organic cotton 
Color: Cochineal & ready dye
Techniques: Modularity, natural dyeing, 3D printing

Sofia Ilmonen

HannaHerva_Sofia Okkonen
Look by Hanna Herva shot by Sofia Okkonen


The collection challenges fast-fashion’s hunger for new and mass-manufactured aesthetics. Herva constructs a unique design philosophy based on accidents and subsequent findings. Materials have been found or collected between the years 2017-2021 from the ground, friends, dumpsters, old collections and flea markets. Herva’s designs show how it is possible to create desirable garments when combining recycled materials with a strong design vision. The garments can be constantly updated, extending their lifecycle.

Materials: Found and re-purposed leather, feathers, polyester-cashmere/cotton yarn, tulle, glass beads, silk, reed, cotton jersey, denim
Techniques: Hand-painted fabrics, Reconstructed fashion

Hanna Herva

Look by Sini Saavala shot by Sofia Okkonen


We have lost the understanding of dirt and stains. Only new and clean garments are accepted in a social context. We launder our garments much too frequently, often after just one wear, which increases the environmental impact during the use phase. There is a contradiction, because at the same time we design and produce clothes to look intentionally worn and distressed, even if brand new. How about if we accept the concept of old, dirty and stained garments and include these elements of patina in the design phase?

Materials: Found, mix
Colors: Mix
Technique: Reconstructed fashion

Sini Saavala

Look by Henna Lampinen & Nour Ainasoja shot by Juuli Kangasniemi

Research Project: Biocolour

Conventional fashion suffers from a deep fatphobia. Sustainable fashion is the epitome of this phenomenon, where plus-sized consumers are ignored. The garments by Lampinen and Ainasoja include an integrated system for modification and the possibility to mend the garments creates space for the body’s natural changes. Materials are carefully selected according to their soil friendly qualities. In the natural dyeing process unnecessary toxic chemicals were left out. 

Materials: Hemp, linen denim. Sari: Industrial waste silk yarn, silk yarn, second-hand yarn.
Colours: Pinecones, Woad Indigo, cochineal, onion, black tea.
Techniques: Sewing, embroidery, natural dyeing.

Nour AinasojaHenna Lampinen

Costume by Ingvill Fossheim shot by Juuli Kangasniemi

BioCostume: Experimental Costume Design with Biobased Co-Actants
Research Project: Biocolour

Fossheim’s project addresses current challenges relating to environmentally sustainable practices in design for performing arts. Colour impermanence can be an aesthetic feature in performing arts. The colour expression of these costumes balances between stable and unstable: during the lifecycle of the production these colours will slowly shift and change through interactions with the sweaty human bodies, onstage citrus fruits, light exposure, washing, and re-dyeing. 

Part of the performance Void - A Psychodrama by choreographer Jenni-Elina von Bagh/Open-ended ry.

Materials: Viscose, cotton  
Colours: Floral waste, avocado food waste (donated by Sushi’n’Roll), iron and salt.
Techniques: Experimental dyeing, sewing

Ingvill FossheimBioColour

Structural Colour Studio X Anna Semi by Juho Huttunen
Look by Structural Colour Studio X Anna Semi shot by Juho Huttunen

Research Project: FinnCERES

Shimmering or glittering color effects are often produced by using plastic or metal based materials or even toxic chemicals. Shimmering wood is an alternative for these harmful pigments. It is produced 100% from wood. Structural Colour Studio has collaborated with fashion designer Anna Semi to investigate this shimmering wood effect in a fashion context.

Materials: Oak, viscose,
Color: Structural color, citrus
Techniques: Sewing, CNC-cutting

Anna SemiStructural Colour Studio FinnCERES

Look by SEE shot by Juuli Kangasniemi

SEE (Elina Onkinen & Kasia Gorniak)
Research Project: FINIX

Sustainability in the fashion sector means extending the use-time of garments, repairing and re-designing them, updating their appearance and even re-constructing them, repeatedly. At the end of their life we recycle them as waste material and regenerate new fibres from the waste. Designs by Onkinen and Gorniak look to the future, where circular economy and textile recycling  are everyday practice. Several lifecycles will be integrated into the garment, already at the design stage.

Materials: Recycled cotton/polyester workwear, donated by Lindström
Colours: Fireweed flowers, iron, reactive and disperse dyes.
Techniques: Reconstructed fashion, over-dyeing, natural dyeing, screen-printing.

SEE Studio

Marimekko_Natural Indigo
Marimekko x Finnish Indigo Pre Fall 21


Marimekko has collaborated with Natural Indigo Finland in the use of natural indigo blue colouring originating from the Woad plant, cultivated in Finland. Part of the Autumn 2021 collection, the garments and bags are industrially printed at Marimekko’s Herttoniemi factory. These products show that fashion can be produced more locally, more sustainability and more transparently, important elements for building an understanding of what sustainable fashion will be in the future.

Materials: Cotton
Color: Woad Indigo
Technique: Industrial printing

Marimekko - Products of Tomorrow

Designs for a Cooler Planet 2021

The event is a part of Helsinki Design Week’s official festival programme and Year of Research-Based Knowledge. Aalto University is one of the EU's New European Bauhaus partners. 

#ACoolerPlanet #HelsinkiDesignWeek #NewEuropeanBauhaus #tttv21

Better to Wear exhibition visual

Better to Wear

We get dressed each and every day: clothes protect us and help us express ourselves. We can dress better when we re-design the whole textile process from manufacturing to use to recycling.

Loving environments visual theme

Loving Environments

Construction gobbles up half of the world’s natural resources. Collaboration between scientists, designers, architects, the public sector and companies generates ideas that can make living environments and the construction industry more sustainable.

Infinite materials theme visual

Infinite Materials

We need to radically cut our consumption of materials and energy by creating materials that are not just renewable but forever reusable.

Resource Wisdom Designs for a Cooler_Planet heroimage design Aino Salonen and Oona Raadelma

The Designs for a Cooler Planet exhibition showcases 30 projects for a more sustainable future

What is wise to design for future generations in a world of plenty?

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