ONLINE: Fashionable sustainability? workshop
Should I prefer organic cotton or recycled polyester? Is Fair Trade better than ‘Made in Finland’? How about choosing carbon neutral product, t-shirt produced from cutting waste or seeking second-hand treasure?
Sustainable alternatives seem to be available everywhere. ‘Sustainable’ offerings from fast fashion to expensive designer brands leave us questioning what sustainability after all is. Sustainability has become a competitive advantage for companies – a way to sell more. Meanwhile, consumers are getting lost into jungle of (sustainable) choices.
Fashionable sustainability? -workshop is an interactive zoom-meeting that aims to structure the multifaceted sustainability concept, especially in the fashion and textile industry. Workshop introduces Shades of Green -tool that has been built to clarify sustainability communication towards consumers by structuring sustainable actions on different levels. The workshop challenges its participants to rethink the sustainability in fashion, to consider definitions of quality, and also examine the roles and responsibilities of consumers and companies.
The workshop welcomes fashion lovers who are keen to understand and rethink the fashion domain though sustainable lenses.
Finix research group:
Solving the systemic challenges in textile and fashion industry
We need systemic and fundamental changes in the textile and fashion industry’s business model, including a deceleration of manufacturing and the introduction of sustainable practices throughout the supply chain; decreasing clothing purchases and increasing garment lifetimes.
Household consumption accounts for more than 60 per cent of global greenhouse gas emissions and 50–80 per cent of total land, material and water use.