How to Win with Platform Strategy

Platform companies are challenging every industry and already dominate many. Join and understand how to drive radical business transformation and hear the latest cutting edge combination of research and in-depth experience.

How to Win with Platform Strategy 
October 5, 2021, at 17:00 - 18:30 EET

Welcome to the topical industry-research seminar "How to Win with Platform Strategy" with top experts from MIT, Harvard, Aalto University, and industry.  

Recording and Q&A now available from the Platform Strategy Seminar 5 October, 2021 | Aalto University

Platform strategies, combined with the forces of data and AI, will create value and a competitive edge for companies regardless of industry.

Professors Bengt Holmström and Michael L. Tushman share their perspectives on what it takes to compete in a platform game. Thought leaders Tero Ojanperä and Timo Vuori share insights from their new book Platform Strategy. You will also hear exciting transformational stories of KONE and Hilti.

The event is organized by the Department of Industrial Engineering and Management at Aalto University. It is aimed for industry, academia and anyone interested in platform ecosystems.  The event will be live-streamed on Zoom. Sign up by October 3 and receive a discount code for ordering the e-book Platform Strategy.


Opening & Welcome
Associate Professor Robin Gustafsson, Aalto University

How to win with Platform Strategy
Professor of Practice Tero Ojanperä & Associate Professor Timo Vuori, Aalto University

Platforms and AI are vital for European competitiveness 
Professor Bengt Holmström, Massachusetts Institute of Technology MIT

How an established industrial company is leveraging platforms in its strategy - Case Hilti 
Matias Järnefelt, former Managing Director of Hilti Northern Europe

Creating competitive advantage with AI learning loop
Maija Hovila, Chief Analytics Officer, KONE  

Identity, Strategic Innovation, and platforms
Professor Michael L. Tushman, Harvard Business School

Robin Gustafsson 


Please register latest October 3 > Registration link
Seminar participants will receive a discount code for ordering the e-book Platform Strategy - Transform your business with AI, platforms and human intelligence

The participation link will be sent to all registered participants October 4.

The organizer reserves the right to make changes in the program.
The recording of the event will be available on Aalto University YouTube channel a few days after the event. 

The event is supported by August Associates OySilo AI and Aalto Networking Platform.

If you have any questions, please contact us at [email protected]



Bengt Holmström
Bengt Robert Holmström is the Paul A. Samuelson Professor of Economics at Massachusetts Institute of Technology. He holds a joint appointment with MIT’s Sloan School of Management. Holmström is a microeconomic theorist, best known for his research on the theory of contracting and incentives especially as applied to the theory of the firm, to corporate governance and to liquidity problems in financial crises. In 2016, Holmström was awarded the Nobel Memorial Prize (jointly with Oliver Hart) for his research on contract theory. Read more

Michael L. Tushman
Michael Tushman is Baker Foundation Professor, Paul R Lawrence, MBA Class of 1942 Professor Emeritus, and Charles (Tex) Thornton Chair of the Advanced Management Program (AMP) at the Harvard Business School. He is internationally recognized for his work on the relations between technological change, executive leadership and organization adaptation, and for his work on innovation streams and organization design. Mike is an active business consultant and educator, working with CEOs and senior teams around the world.

Maija Hovila
Maija is the Chief Analytics Officer at KONE. She leads analytics capability development across KONE to drive the utilization of data for even better performance. Maija has extensive international experience in the areas of data, analytics and strategy across consulting, start-ups and large multinationals in both B2C and B2B sectors. She holds M.Sc. degree in applied mathematics, strategy and international business and MBA from the University of Cambridge.

Matias Järnefelt 
Matias Järnefelt has worked several years for Hilti, most recently as the Managing Director of Hilti Northern Europe covering the UK, Ireland, and the Nordic countries leading a team of around 2,000 people. Before Hilti, he worked for 14 years at Nokia in various sales leadership, marketing, and strategy roles. Matias holds a MSc. degree in Technology from Aalto University.

Tero Ojanperä
Dr. Tero Ojanperä is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs. He is also a Professor of Practice, Aalto University. Tero is former CTO and chief strategy officer of Nokia and served in the executive board of Nokia. Currently, Tero serves on boards of several non-listed and listed companies. He is a member of the International Selection Committee of the Millennium Technology Prize and has been nominated Young Global Leader by the World Economic Forum.

Timo Vuori
Timo Vuori is a strategy professor at Aalto University. His research on the psychological aspects of strategic management has been published in the leading international journals and won several international awards. He has taught and presented his research in leading universities, such as Harvard and INSEAD. He has consulted multiple Finnish and global organizations, helping them formulate and execute their strategies.

Robin Gustafsson
Robin Gustafsson is Associate Professor of strategic management at Aalto University. His research and teaching are focused on the sources of competitive advantages in platform economy, strategy in digital disruption, and platform and data business strategies. 

New book on Platform Strategy 

Platform Strategy - Transform your business with AI, platforms and human intelligence by Tero Ojanperä and Timo Vuori will be available on 3 October, 2021 at Amazon and other resellers. By registering to the event you will receive a discount code for ordering the e-book. 

The unique approach of the book builds on extensive research, numerous case studies, and practical guidance—a must-read book for leaders.

Risto Siilasmaa, Chairman, F‐Secure Corporation
Platform Strategy book by Tero Ojanperä and Timo Vuori

"This book brilliantly ties together the essential components needed for transforming your business using AI, platform thinking, and human creativity.” 
Mårten Mickos, CEO, Hacker One, former CEO, MySQL and Senior Vice President, HP and Sun Microsystem

Platform Strategy provides a straightforward seven-step program on how executives build and execute a strategy for the AI and platform era. Its unique approach builds on extensive research, numerous case studies, and practical guidance—a must-read book for leaders.”
Risto Siilasmaa, Chairman, F‐Secure Corporation, former Chairman, Nokia

“Platform business models together with AI create a new competitive advantage and superior value for customers. A clear and practical guide on how to build an Intelligent Platform with your team and external stakeholders.”
Henrik Ehrnrooth, CEO of KONE


Platforms, strategy, artificial intelligence, machine learning, leadership, human intelligence, transformation, value-creation, research

Read more on current platform research and industry:

  • Published:
  • Updated: