Crisis (Mis)information Management: Theoretical and Practical Insights from the Perspective of Strategic Communication
Event is hybrid. Participants may attend in person (C105 T2, Computer Science Building, Aalto University) or online on Zoom.
In this talk, Dr. Yan Jin will present theoretical frameworks and empirical evidences, from interdisciplinary collaborations and via multi-method approaches, on the role of strategic communication in times of risk, conflict, and crisis. The imperative of integrating human intelligence and artificial intelligence in building a more effective and ethical crisis (mis)information management system will be examined in light of the social-mediated crisis communication (SMCC) model, crisis information vetting process, and crisis misinformation and corrective communication framework developed by Dr. Jin and her research teams. Challenges and opportunities for tackling complex crisis issues, ensuring business continuity, and safeguarding health and wellbeing in the post-COVID era will be further discussed.
Dr. Yan Jin is the Georgia Athletic Association Professor in the University of Georgia (UGA)’s Grady College of Journalism and Mass Communication. She is a co-founder of the Crisis Communication Think Tank and associate director of the Center for Health and Risk Communication at UGA. Dr. Jin’s work has served as a framework for crisis communication and strategic conflict management in a rapidly evolving media landscape and amidst emotionally charged conflict situations, ranging from organizational crises to public health emergencies. She has authored more than 95 refereed journal articles and over 25 book chapters, and edited three scholarly books including Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and Social Media and Crisis Communication (1st and 2nd editions, 2017 and 2022). She served as guest editor for the Journal of International Crisis and Risk Communication Research’s 2021 special issue on COVID-19. Dr. Jin is an elected member of the Arthur W. Page Society. She received the Association for Business Communication’s 2019 Kitty O. Locker Outstanding Researcher Award for outstanding contribution to the discipline of business communication. She is invited as a visiting professor and visiting fellow in 2022 at Jyväskylä University’s School of Business and Economics (JSBE) in Finland.