#2 DesignTalks: The relevance of design for corporations

All companies can substantially benefit from design. Tua Björklund (Aalto University) and Juho Paasonen (Posti) will share their findings. Everyone is welcome to join!
The relevance of design for corporations
Illustration: Sabina Friman

Watch the recording of the event below:


  • 16:00 – Event starts
  • 16:05 – Transforming a 400-year old behemoth with strategic service design - Juho Paasonen - Head of Design at Posti
  • 16:35 – Pathways for leveraging design in organizations - Tua  Björklund, Assistant Professor of Leading for Creativity at Aalto University.
  • 17:05 - Break
  • 17:15 – Juho + Tua - Discussion on design for corporations.

DesignTalks series consists of eight lectures during December 2021 – May 2022. Each event will have its own theme discussing the relevance of design in different contexts such as sustainable development, corporations, cities, business-to-business, research, accessibility, creative projects, and many more.

The series will complement and continue our introductory on-line course to design, Design Bits. The series of talks is open for everyone, but Aalto students can get one 1 ECTS study credit upon participating to all lectures and returning a learning diary. 

Lecture series is organized by the Design Inside initiative in collaboration with Radical Creativity. If you have any questions about this event, send a message to Paulo Dziobczenski - Designer in residence at Aalto University: [email protected]


Tua Björklund
Tua Björklund

Tua BjörklundAssistant Professor, School of Engineering, Aalto University. Co-Founder of Aalto Design Factory.

Tua Björklund is an assistant professor at the School of Engineering and one of the co-founders of the Aalto Design Factory, a platform for co-creation that brings together students, faculty and industry. She leads a multidisciplinary research team focusing on design expertise, adopting design thinking in organizations and novel approaches to innovation. Prof. Björklund teaches design thinking and innovation practices at Aalto University and is a sought-after trainer at Aalto Executive Education.

Juho Paasonen
Juho Paasonen

Juho PaasonenHead of Design at Posti

Juho is the Head of Design at Posti, where his team is helping the company with its biggest transformation in 380 years through strategic omni-channel service design. Juho has more than 20 years of experience as a designer, creative team builder, and design strategist, and he also roams organizations around the world as a freelance design culture advisor.

Relevance of design for cities

#3 DesignTalks: The relevance of design for cities

Why design is especially useful for cities? Núria Solsona (Aalto University) and Hanna Harris (City of Helsinki) are sharing their insights. Everyone is welcome to join!

The relevance of design for sustainability

#1 DesignTalks: The relevance of design for sustainability

The first Design Talks will discuss why design is relevant for sustainability transformations with Idil Gaziulusoy (Aalto University) and Kimmo Timonen (Adventure Club). Everyone is welcome to join!


Good design benefits us all – welcome to open DesignTalks lecture series

Join us for our open lecture series discussing about the relevance of design in different contexts.

Design Bits is Aalto's introductory online course to design for non-designers. Illustration: Paulo Dziobczenski

Design Bits online course for non-designers (external link)

Become more creative problem-solver by learning how to learn through exploration and experimentation.

Radical creativity illustration: Anna Muchenikova

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