100STARTUPS Masterclass: Marketing & Branding

In this masterclass, you’ll learn how to build a strong brand and attract your first users. This session covers practical marketing strategies, positioning, and storytelling for early-stage startups. It’s about making your idea visible and compelling.

The masterclass will be held by Maxine Buchert, CEO and co-founder of Meridian Agency, which makes organic social media marketing a competitive advantage for Finland's most beloved businesses. Maxine was Head of Marketing Campaigns at Slush, and has gathered together a team of the most sought-after marketers in the country to define what marketing means for companies and the economy. As a team, they've racked up 110 million views and over 180,000 followers across 30 brands. This success isn't sheer luck; it stems from understanding how algorithms work and transforming boring promotions into content that inspires and entertains people. 

This masterclass is organized by A Grid and Aalto Startup Center.

What is 100STARTUPS? 

A series of events designed to turn your ideas into impact, beginning on August 26 and building up to the main event on October 21–22. 

Through masterclasses and expert guidance, participants will validate ideas, form teams, test business concepts, and build foundations of new startups together.

We aim to validate 100 concepts throughout pre-event training sessions and workshops and the in-person two-day main event. You don’t need experience, funding, or a ready business plan, just the courage to start.