Emma Willems is an Assistant Professor of Accounting at Aalto University School of Business and is affiliated to Vlerick Business School.
Her focus lies in the integration of machine learning and generative AI into the accounting function. She specializes in predictive analytics and unsupervised learning techniques applied to management accounting. Her work includes topics such as sales forecasting, performance measurement, and the use of data-driven approaches to support strategic financial decision-making.
Emma holds a Ph.D. in Business Economics from KU Leuven (Katholieke Universiteit Leuven), Belgium.
Contact
e-mail: emma.willems@aalto.fi