Aalto ARTS' Communications Guide

Social Media

Want to showcase your work in Social Media? Find help here!
This page is part of ARTS' Comms guide and under construction.

SoMe content coming up - under maintenance. Follow and update!

So you want to get started with social media - here's a quick checklist:

  1. Choose your channel/account: The school(s) and the University have several accounts (find a list below). Could you use them instead of starting a new channel/account? 
  2. Choose your audience: Have you selected your audience? How does the audience benefit from your post?​​ 
  3. Sharpen the content: Have you made your main point as clear as possible to your audience? Is the copy as exciting as possible? Does it motivate to read more?​​ Do you have a link that's useful? Is the copy understandable for audiences that aren't acquainted with your field/topic?
  4. Invite to interact: Is there a way to increase the likelihood that someone likes/shares/comments your post? Would you retweet yourself?​​ Share the content in your personal channels for more engagement.
  5. Do the housekeeping: Is the picture or video fitting to the channel's requirements: size&type? Have you included the relevant hashtags and tags?​​ For Instagram especially it's important to use appealing visuals that support your copy.
  6. Stay active after posting: Have you checked what kind of reaction your post got? Have you responded to comments? Repost good content several times. How could you improve next time?​


Helpful advice to stay active and engage followers and community:

  • Post regularly, choose what it means to you. Is it once a week, once every two weeks or once a day?
  • For Instagram posts it's good to use the stories feature to emphasise your content.  Create 2-5 stories per feed post, e.g. cut down your copy from the feed post to easily readable stories with images that either function as a background or give value to the reader. You can attach links or tag other accounts and use hashtags to make them easier to share for others.
  • Call to Actions (CTA's) are what elevates the content and channels. Ask people to comment on your post (e.g. what was your first research etc.), make polls or create questions, quizzes or barometers, have them react with certain emojis - there are lots of opportunities here!
  • use a hashtag generator for your content if you're in need of relevant hashtags
  • Always remember to credit the photographer or creator behind the visual that you use for the content


ARTS' Social Media Channels (curated by ARTS Communications Coordinator):
Instagram @aaltoarts
Facebook @AaltoUniversitySchoolOfArtsDesignAndArchitecture
Twitter @AaltoARTS

Departments' SoMe channels:
Art Education @aaltoarted
Fashion Design @aalto_fashion

Aalto University's Social Media channels (curated by Social Media Manager and joint social media group):




Did not find what you're looking for?
Please contact: 

Communications coordinator

Enni Grundström

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