Oscar Ahlberg

Doctoral Researcher
Doctoral Researcher
E702 Dept. Marketing
Full researcher profile

Contact information

Phone number


Bleak signs of our times: Descent into ‘Terminal Marketing’

Oscar Ahlberg, Jack Coffin, Joel Hietanen 2022 Marketing Theory

The ‘dividual’ is semiocapitalist consumer culture

Joel Hietanen, Oscar Ahlberg, Andrei Botez 2022 Journal of Marketing Management

The haunting specter of retro consumption

Oscar Ahlberg, Joel Hietanen, Tuomas Soila 2021 Marketing Theory