Oscar Ahlberg
Doctoral Researcher
Doctoral Researcher
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Publications
Bleak signs of our times: Descent into ‘Terminal Marketing’
Oscar Ahlberg, Jack Coffin, Joel Hietanen
2022
Marketing Theory
The ‘dividual’ is semiocapitalist consumer culture
Joel Hietanen, Oscar Ahlberg, Andrei Botez
2022
Journal of Marketing Management
The haunting specter of retro consumption
Oscar Ahlberg, Joel Hietanen, Tuomas Soila
2021
Marketing Theory