Kristiina Elisabeth Lahdenranta

Tutkijatohtori
Tutkijatohtori
E706 Dept. Management Studies
Full researcher profile
https://research.aalto.fi/...

Contact information

Phone number
+358504087753

Publications

Facts or Opinions

Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen, Sanna Sundqvist 2018 SERVICES MARKETING QUARTERLY

How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen, Sanna Sundqvist 2017 JOURNAL OF MARKETING FOR HIGHER EDUCATION

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

Jenni Sipilä, Kristiina Herold, Anssi Tarkiainen, Sanna Sundqvist 2017 Journal of Business Research

How the source of word-of-mouth influences information processing in the formation of brand attitudes

Kristiina Herold, Anssi Tarkiainen, Sanna Sundqvist 2016 JOURNAL OF MARKETING FOR HIGHER EDUCATION