Johanna Moisander

Johanna Moisander

E706 Dept. Management Studies

My research focuses on emotions, power, and politics in organizational and institutional life. My empirical studies are invariably based on qualitative, discursive or 'inductive,' research designs and methods.

I'm currently working on projects that deal with emotions in institutional work, CSR communication, and employee experience and wellbeing at work.


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Editorial positions

  • Editorial board member of Human Relations
  • Editorial board member of Journal of Business Ethics


Full researcher profile

Contact information


Reflections on the marketization of art in contemporary neoliberal capitalism

Kirsi Eräranta, Johanna Moisander, Visa Penttilä 2019 Museum Marketization

Gendering Theory in Marketing and Consumer Research

Zeynep Arsel, Kirsi Eräranta, Johanna Moisander 2016

Emotions in Institutional Work

Johanna Moisander, Heidi Hirsto, Kathryn M. Fahy 2016 Organization Studies

Rhetorical construction of narcissistic CSR orientation

Kirsti Iivonen, Johanna Moisander 2015 Journal of Business Ethics

(Re)constructing economic citizenship in a welfare state - intersections of gender and class

Heidi Hirsto, Saija Katila, Johanna Moisander 2014 Equality, Diversity and Inclusion

Serial and comparative analysis of innovation policy change

Marja-Liisa Niinikoski, Johanna Moisander 2014 Technological Forecasting and Social Change

Psychological regimes of truth and father identity: challenges for work/life integration

Kirsi Eräranta, Johanna Moisander 2011 Organization Studies

Narratives of Self and Relatedness in Eco-communes

K. Eräranta, J. Moisander, S. Pesonen 2009 EUROPEAN SOCIETIES

Personal interviews in cultural consumer research post-structuralist challenges

J. Moisander, A. Valtonen, H. Hirsto 2009 Consumption Markets and Culture

Motivational complexity of green consumerism


Qualitative marketing research : a cultural approach

Johanna Moisander, Anu Valtonen 2006

The Masculine Mindset of Environmental Management and Green Marketing

S. Meriläinen, J. Moisander, S. Pesonen 2000 Business Strategy and the Environment