Hedon Blakaj

Assembling Club Cultures

Hedon Blakaj 2019

Dark-Suit, White-Shirt and Black-Oxfords: Necessity or choice?Juggling boundaries through consumption in organizational identity work

Hedon Blakaj, Iiro Vaniala, Alexei Gloukhovtsev, Henrikki Tikkanen, Ilona Mikkonen 2015 Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015

From counterculture movement to mainstream market

John W. Schouten, Hedon Blakaj, Diane M. Martin, Andrei Botez 2015 Assembling Consumption: Researching Actors, Networks and Markets

Upper echelons perspective on search landscape and competitive behavior

Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila, Hedon Blakaj, Ilona Mikkonen, Alexei Gloukhovtsev 2015 Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015

Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Henrikki Tikkanen, Joel Hietala 2013 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013

An Inquiry Into Ad Effectiveness in Tablet Devices

Hedon Blakaj, Pekka Mattila 2013

"Buy on the rumor, sell on the news": towards an extended integrated marketing communications toolkit in new product introductions

Iiro Vaniala, Hedon Blakaj, Antti Sihvonen 2013 Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013

Publications