Preserving intangible cultural heritage through immersive XR experiences

Aalto University’s Department of Art and Media is coordinating a European wide project on preserving intangible cultural heritage and using it to address societal challenges with the help of immersive XR environments.
Researchers in front of Dipoli in a snowy landscape in Otaniemi
Researchers in front of Dipoli at the project launch meeting in January 2024. Photo: Patrizia Hongisto

The Intangible Cultural Heritage, Bridging the Past, Present, and Future (INT-ACT) project, funded by the Horizon Europe program, saw its beginning in Espoo, Finland in early 2024. Ten of the consortium members, plus a few more online, gathered together on a snowy January day at Aalto University campus in Otaniemi, Espoo, to set the footsteps for the work and collaboration of renowned European academic and research institutions.

The project seeks to develop and promote means of preserving intangible cultural heritage associated with tangible heritage sites across Europe. It focuses on exploring the vital role of intangible cultural heritage, encompassing traditions, practices, narratives, and knowledge that shape our cultural identity, and foster a sense of belonging that serves as a bridge between the past, present, and future.

The INT-ACT project aims at creating immersive Extended Reality (XR) experiences for visitors at four tangible cultural heritage sites across Europe, in Portugal, Scotland, Finland, and Greece. The initiative aims to provide new perspectives for societal transformation and address contemporary societal challenges amidst global historical shifts.

‘What is important here, is that we are exploring and creating new ways of engaging both local people and visitors to our selected sites, to experience and understand the significance of these site not only as tangible cultural heritage worth preserving, but also their role as sources of our shared human experiences, narratives, history, traditions, and intangible cultural heritage. Immersive XR environments can help us preserve and more widely share these diverse elements of our intangible cultural heritage’, says Professor Masood Masoodian, scientific leader of the INT-ACT project.

Addressing societal challenges

The project will result in the development of four XR-based demonstrators, one for each of the sites. The demonstrators will offer immersive experiences of intangible heritage related to physical heritage sites in a way that brings together local narratives, while addressing specific societal challenges. In relation to the site-related augmented reality experiences, the project will forge frameworks for addressing cultural tourism, ageing societies, disappearing communities, and immigration and multiculturalism.

A research team walking in a summer landscape in Portugal, photographed from behind
A team of researchers visited the research site in Mora, Portugal in April 2024. Photo: Masood Masoodian

In April, Professor Masoodian and postdoctoral researcher Inkeri Aula of the Aalto Visual Communication Design (AVCD) research group visited several megalithic sites in Alentejo region of Portugal, where Aula, an anthropologist, conducted a narrative workshop and ethnographic interviews about experiences related to these sites with the locals. 

Over the next two years similar field research will be conducted at other selected sites, including Calanais in Scotland, Koli national park in Finland, and the municipality of Kavala in Greece. Narratives based on these interviews will provide content and contribute to the visual design of the INT-ACT project demonstrators.

INT-ACT is coordinated by Aalto University, in partnership with the University of Edinburgh in the UK, the University of Évora in Portugal, ITML from Greece, and URBASOFIA from Romania. In addition, the Municipality of Kavala from Greece and the XR pioneer company ARILYN from Finland contribute with their expertise. The project also involves Staff scientist, doctor Antti Ruotoistenmäki and several others from Aalto University’s media centre Aalto Studios. The project will run for three years (2024–2026) with a budget of nearly 2.7 million Euros.

More information:

Professor Masood Masoodian, [email protected]

Postdoctoral researcher Inkeri Aula, [email protected]

  • Published:
  • Updated:

Read more news

Photo from the launching of CPLA conference, January 2024
Cooperation Published:

Aalto strategic initiative Aalto Online Learning - Online Hybrid Lab is actively creating new opportunities for learners.

The goal of the alliance between Tec de Monterrey, Singapore University of Technology and Design (SUTD), Aalto University, Hong Kong University of Science and Technology (HKUST), and Zhejiang University is to unite cyber and physical worlds to provide immersive and interactive learning experiences.
Publication icon
Research & Art Published:

Publication Forum seeks new panellists for term 2025-2028

If you are interested in becoming a panel member of the Publication Forum (Julkaisufoorumi, Jufo), apply by 15.6.2024.
Matti Vartiainen
Research & Art Published:

New book on flexible hybrid work

Matti Vartiainen explores the shift in working culture and what it means for staff wellbeing and performance, as well as how remote work policies can be implemented effectively.
Textile Chemistry research group
Research & Art Published:

Making textiles greener, safer, and cooler

Professor Ali Tehrani and his research group focus on something very familiar to us all – textiles.