90 % of users would recommend Omaolo
As a part of the project, the student team conducted extensive market research including a survey on current and potential new users of Omaolo. Of the 435 citizens surveyed, 386 had used Omaolo at least once. Of these, 90% would recommend the service to their friends and family. Users appreciated the speed, ease of use and reliability of the service.
To compliment the survey results, analytics data from the Siun Sote sites were analysed. This showed referrals from the sites of cities and municipalities to be an important source of traffic. Therefore, to gain even more traffic, the team contacted all 13 municipalities of the North Karelia region to promote Siun Sote sites on their proprietary sites.