News

Faculty and alumni represent department of marketing at 2016 AMA Conference

The Aalto University School of Business was well represented at the annual Winter Marketing Academic Conference in Las Vegas

The Aalto University School of Business was well represented at the annual Winter Marketing Academic Conference in Las Vegas. A host of current faculty members participated in the event, including Professors Tomas Falk and Ashish Kumar, and post-doctoral researcher Jan F. Klein and doctoral candidate Alexei Gloukhovtsev. Professor Kumar and Dr. Klein presented their latest research projects, as did Department of Marketing alumni Professors Matti Jaakkola (now at Aston Business School), Johanna Frosen (St. Petersburg State University), and Henri Weijo (Bentley University). 

The Winter Marketing Academic conference is an annual event organized by the American Marketing Association. The conference brings together scholars from across all areas within the discipline, and is widely regarded as the most prominent conference for scholars of Marketing. This year’s conference theme was “what happens in Marketing, stays digital”, reflecting the growing need for scholars and practitioners to address the many managerially relevant challenges of the digital age. 

  • Published:
  • Updated:
Share
URL copied!

Read more news

Path in the Laajalahti nature area
Studies, University Published:

Wellbeing route opens on Otaniemi campus

The route will be opened as part of students' mental health day 19.4.2023
Äiti-nukkehahmo istuu pöydän ääressä lavastetussa ympäristössä matkapuhelin kädessään
Honoured Published:

All My Mom’s Phone Calls is the best short film

For the second time in a row, the Jussi Award for Best Short Film was awarded to a film by an Aalto University graduate.
Tauluja taidemuseon seinällä, kuvituskuva tutkimusuutiseen, joka paljastaa kuinka kuvataiteen katselu vaikuttaa tunteisiin
Research & Art Published:

Art evokes feelings in the body

A new study from the University of Turku and Aalto University in Finland reveals that art has a powerful effect on people's bodies and emotions.
The photo shows a man and a reindeer greeting each other in a wintry environment.
Studies Published:

5 reasons why Finnish winter is crazy cool

Finland’s winter weather can be extreme, but it doesn’t have to stop students from having fun