Eric Arnould and Bruce Oreck join the Department of Marketing

Arnould joins the Department of Marketing as a Visiting Professor and Oreck’s appointment with Aalto as an Executive in Residence is extended.

As of September 1st, the Department of Marketing will have Professor Eric Arnould join as a Visiting Professor of Marketing for a three-year period and Bruce Oreck joins as an Executive in Residence. Oreck has been with the Aalto University already in the past and his appointment will be extended by two years.

Professor Arnould is one of the pioneers of the field of Consumer Culture Theory in particular and has been acting as a significant thought leader in the field of Marketing in general. Professor Arnould is by training a cultural anthropologist and has pioneered the use of qualitative research methods in academic Marketing. He has co-authored numerous publications in elite Marketing journals including Journal of Marketing, Journal of Consumer Research and Journal of Marketing Research. Before joining Aalto University, he has held positions at prestigious institutions such as the University of Southern Denmark, the University of Bath and the University of Wyoming. Professor Arnould will be working on topics such as Cultural Analytics, Cultural Perspectives on Marketing and Service Management, and Consumer Activism in Retail Contexts.

Bruce J. Oreck served as the United States Ambassador to Finland from 2009 until 2015. Prior to his work at the State Department, Ambassador Oreck practiced law specializing in business and taxation and represented many of the top 100 companies in America. In addition, he served as the Executive Vice-President and General Counsel for Oreck Corporation. Ambassador Oreck is the author of several tax treatises and has been a public speaker for over 20 years – addressing topics as diverse as Creativity, Envisioning the Future, Entrepreneurship and Marketing. Ambassador Oreck obtained his Bachelor of Arts from The Johns Hopkins University, his Juris Doctorate from Louisiana State University and his Masters of Law (Taxation) from New York University. His work at the Department of Marketing will particularly highlight topics such as Entrepreneurship and Customer Experience Management.

  • Published:
  • Updated:
URL copied!

Read more news

Hands touching the surface of the rippling water.
Cooperation, Research & Art Published:

Sustainability Science Days 2023: Call for Abstracts

The SSD2023 call for abstracts is now open! Please submit an abstract to the session that you think best fits your topic by the latest February 22, 2023, at 23:59 Finnish time.
Flavie Ailhaud on a boat.
Studies Published:

Student Flavie Ailhaud enjoys Aalto's flexible course selection and Finnish nature

Communications and Data Science student spent her first year at Grenoble and now she is studying the second year at Aalto University
Risteilyalus Meyer Turun telakan edustalla.
Cooperation, Studies Published:

FITech's Turku project ended – the level of learning and co-operation between universities increased

The project covered 609 courses and more than 20,200 course participations.
SemiSummer2023 Kampanja banneri
Cooperation, Research & Art Published:

Semiconductor sector summer jobs open in research groups

The growth of the semiconductor sector and its investments in Finland are also increasing the need for skilled personnel. Thanks to a donation from four semiconductor companies Picosun, an Applied Materials Company, Okmetic, Murata, and KYOCERA Tikitin. Aalto University will offer exciting summer jobs in the School of Electrical Engineering and the School of Chemical Engineering in the summer of 2023. Semi-Summer 2023 Programme will provide an opportunity to gain the skills needed in a growing and international field.