Department of Marketing at the Retail Research Day
Both presentations were strongly linked to findings from ongoing Tekes projects at the Department of Marketing. Mikko's presentation highlighted key findings from his research on e-commerce platforms, focusing on discussing the new business models of global marketplaces such as Amazon.com and Alibaba Group as well as the possibilities that they bring to the Finnish retail sector. Olli on the other hand presented findings from a collaborative research project on the transformation of Finnish retailer S-Group during the 1980's and 1990's.
The Retail Research Day (Kaupan tutkimuspäivät) is an annual research seminar that brings together retail researchers and practitioners from all over the country to discuss recent research in the domain. This year more than 130 retail professionals and researchers were in attendance at Finlandia Hall for the event. The event is organized by the Fund for Retail Research (Vähittäiskaupan tutkimussäätiö http://vkts.fi/).
More Information:
Mikko Hänninen
+358 50 349 4666
Olli Rusanen
+358 50 577 3131
- Published:
- Updated:
Read more news
ERC funding to Assistant Professor Junhe Lian to explore new materials via advanced manufacturing
Assistant professor Junhe Lian's goal is to develop an efficient, digital, and ecologically sustainable method for developing new materials and advanced manufacturing technologies with the help of the ERC Starting Grant.
A New International Center for Qualitative Management Research, Qual+, has been opened
One of the center's main objectives is advancing methodological connections across researchers
Accessible MRI could revolutionise the diagnosis of brain disorders
A research team at Aalto is developing an accessible magnetic resonance imaging machine