Consumer Data Workshop 1.9.2017
CONSUMER DATA WORKSHOP
Date: 1 September, 2017
As part of the MyData 2017 conference this workshop discusses the balance between the unwillingness of the consumers to use loyalty mobile platforms and their expectations for the services awarded to them.
We invite you to join us in pondering about the requirements for consumers’ privacy and the service providers’ transparency, mitigated through loyalty mobile platforms, which ultimately leads to sustainable outcomes for both parties. The participants to this workshop will have the opportunity to join an interesting debate on the economic, legal and social aspects of the mobile customer loyalty programmes and discuss them in a joint learning experience.
The workshop is run by Maria Macocinschi, Titiana Ertiö, Gail Maunula, Pekka Räsänen.