News

Aalto Scholars receive Best Paper Award at 2016 Global Marketing Conference

Research team from the Department of Marketing wins the Youngone Best Conference Paper Award.
Clockwise from top left: Conference awards dinner, view of the conference hotel, best paper award.

Scholars from the Department of Marketing at Aalto University presented numerous papers at the 2016 Global Marketing Conference, which was held in Hong Kong. The conference is one of the prime marketing conferences held in Asia and draws together scholars from Asia, Europe and North America.

One of our research teams was awarded the Yongone Best Conference Paper Award, for a study entitled “Counterfeit as advertising: Exploring the benefits of counterfeit for luxury brands”. In this study the authors explored how luxury brands can benefit from counterfeit products. The research team was comprised of scholars from the Marketing department in Aalto and Stockholm Business School.

  • Published:
  • Updated:
Share
URL copied!

Read more news

MEC global pilots
Honoured, University Published:

Adjunct Professor Stefan Werner named IEEE Fellow

He is being recognized for contributions to in-band full-duplex wireless communication systems and selective data-reuse online learning.
Taloustieteilijät Pertti Haaparanta ja Ritva Reinikka (kuvat: Vilja Pursiainen ja Heikki Tuuli)
Honoured, Research & Art Published:

Yrjö Jahnsson Foundation Science Award to two doctors of development economics with long careers

Ritva Reinikka and Pertti Haaparanta share the Lifetime Achievement Award
Havainnekuva Aalto University Works -korttelista
Campus, Honoured, University Published:

Aalto Works energy solution awarded as Energy Genius of the Year 2022

The solution is based on connecting local production and the district heating system, as well as low heat and cold networks
christmas decorations
Honoured Published:

SCI Awards celebrate excellent work at our school in 2022

The recipients were revealed at the school’s Christmas party, which this year took place on-site after two years of celebrating remotely.