Aalto partners with Helsinki’s Flow Festival to showcase art and creativity at the Summer’s must-see music and culture event
Aalto University is proud to have partnered with Flow Festival to showcase student work and highlight the importance of art and creativity as a means of cultural renewal.
Says the University’s Manager of Marketing and Brand, David Lewis, “We could not be more thrilled to work with Flow in highlighting our students and their work. We see Flow as being much more than a music festival, it is a massive cultural destination and experience. It is amazing to think of all these students showcasing their beautiful work in this one weekend that sees close to 75 000 visitors.”
Flow Festival has become synonymous with highlighting the best and brightest in art and music. This year’s performers include Frank Ocean, The XX, Alma, and Angel Olsen. Beyond the music, Flow offers a variety of art projects and an incredible array of pop-up food trucks and restaurants.
The collaboration with Aalto will be visible to the festival audience across the grounds and throughout each day. Various installations include a 100-meter mural by Visual Communication Design students to greet visitors as they arrive, leading the way to the festival’s MainStage. Spatial design students will prepare a grassy lounge, with a light installation garden, transforming from day to night.
Visitors to the festival can enjoy the architecture student's Kokoon House. The project was built to offer affordable housing to migrant populations. It is stackable and compelling and will be open to the public throughout the event.
Aalto University student animations will be showcased on the big screen all day and they are experimental and bold. Each piece is a different look at how diverse the works can be, with all styles explored including computer animation, texture mapping, found elements, hand drawn pieces and, of course, nude dancing.
The Riviera movie theatre will screen movies by students from the Department of Film, Television and Scenography. In addition, Art Education students will provide a wall painting workshop for the kid's Sunday event.
Lewis adds, “We truly believe that art and creativity brings tremendous energy. Our campus shimmers with it. When we think about Finland and its vibrant summers Flow is the perfect culmination of that idea.”
The festival takes place 11–13 August in Suvilahti, Helsinki.