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Student Guide
Minor in Marketing
Basic information
Code:
Extent:
Curriculum:
Level:
Language of learning:
Theme:
Target group:
Teacher in charge:
Administrative contact:
Organising department:
School:
Prerequisites:
Students should pay attention to course-specific prerequisites and reflect on their own ability to successfully complete the course.
Quotas and restrictions:
Many courses have maximum student intake and students are selected according to the order of priority confirmed in the course description. For some of the courses the number of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.
Application process:
-
Content and structure of the minor
About the minor
- Understand how markets shape and are shaped by their social context
- Apply this understanding to conceptualize and execute marketing strategy
- Familiarity with marketers' strategic toolkits
- Conceptualize and execute situation-relevant market and consumer research
Content
Code | Course name | ECTS | Period |
---|---|---|---|
Choose 4 courses |
|||
MARK-E0010 | Technology-driven Service Strategy | 6 | not lectured 2024-26 |
23E21050 | Marketing, Strategy and Firm Performance | 6 | III |
23E21555 | Strategy and marketing from a business history perspective | 6 | I |
23E25000 | Kaupan liiketoimintamallit ja markkinointi | 6 | II |
MARK-E0025 | Strategic Retail Management and Marketing | 6 | V |
23E28000 | Consumer Culture | 6 | I and IV |
MARK-E0047 | Digital Marketing Communications 1 | 6 | II |
MARK-E1047 | Digital Marketing: Technological Innovation in Service | 6 | IV |
23E48000 | Consumer Psychology | 6 | IV |
23E24000 | Brand Management 2 | 6 | III |
23E50010 | Managing Value-Based Selling | 6 | II |
23E57000 | Fashion Marketing | 6 | II |
MARK-E0058 | Sociology of Consumption and Fashion | 6 | III |
MARK-E0050 | Marketing & Society | 6 | I |
MARK-E0046 | Digitalization of Markets and Consumption | 6 | IV |
MARK-E0521 | Grand Strategy: Concept, History, Applications | 6 | V |
MARK-E8122 | Advanced Quantitative Research Methods in Marketing | 6 | V |
MARK-E0080 | Data Driven Marketing | 6 | IV |
MARK-E2022 | Contemporary Marketing Issues Reading Package 3 | 6 | I, II, III, IV and V |
ISM-E1002 | Survey Research D | 6 | |
Alternatively, you may choose max. 2 of the following C-level courses | |||
MARK-C2079 | Driving Creativity and Innovation in Marketing 4 | 6 | II and IV |
23C510 | Integrated Marketing Communications | 6 | III |
MARK-E0080 | Data Driven Marketing | 6 | IV |
MARK-C6000 | Market Intelligence and Customer Insights | 6 | I |
MARK-C0065 | Managerial Marketing Analytics with AI 5 | 6 | II and IV |
23C59000 | Consumer Research | 6 | I-II and IV-V |
23C72050 | Capstone: Customer Experience Management 6 | 6 | I and IV |
MARK-C0022 | Kestävä markkinointi ja kiertotalous | 6 | III |
MARK-C3003 | Missiolähtöinen vastuullinen liiketoiminta – osuustoiminta 7 | 6 | IV |
MARK-C0077 | Sales: Sustainable Value-Based Selling | 6 | I-summer |
1 Replaces course 23E47000 Digital Marketing
2 Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
3 Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Only one Reading Package can be included in MSc degree.
4 The course replaces previous Driving Creativity and Innovation in Marketing courses (MARK-C0079 Driving Creativity and Innovation in Marketing: User-Centric Innovations, MARK-C1079 Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations and 23C79050 Innovations in an Age of Constant Change) and course 23E76050 Creativity in Marketing. Students who have completed any of the Driving Creativity and Innovation in Marketing courses or Creativity in Marketing course earlier are not allowed to complete this course.
5 The course replaces previous Marketing Analytics courses (23C60500 Marketing Analytics, MARK-C6055 Marketing Analytics: Introduction to the use of data in marketing decision making and MARK-C6050 Marketing Analytics: From Data to Decisions with R). Students, who have completed any of the Marketing Analytics courses earlier, are not allowed to complete this course.
6 Replaces course 23C72000 Customer Relationship Management.
7 Replaces courses MARK-CV001 Osuustoiminnan ominaispiirteet ja kilpailuedut and MARK-CV002 Osuustoiminta innovatiivisena yritysmuotona
Previous curricula
Basic information of the minor
Code: BIZ5090
Extent: 24 ECTS
Language of instruction: English
Level: Masters
Target group: All Aalto students
Theme: Global business dynamics
Teacher in charge: Kushagra Bhatnagar
Administrative contact: Tatiana Penttinen
Organising department: Department of Marketing
Prerequisites: Students should pay attention to course-specific prerequisites and reflect on their own ability to successfully complete the course.
Quotas and restrictions: Many courses have maximum student intake and students are selected according to the order of priority confirmed in the course description.
Application process: All Aalto students are eligible to choose this minor.
Content and structure of the minor
Minor studies in Marketing offer a student with
- fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
- fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
- abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.
Structure of studies 24 cr
Choose four courses from the following:
1) Replaces course 23E47000 Digital Marketing
2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
3) Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Only one Reading Package can be included in MSc degree.
or max two C-level courses:
Code | Course name | Period |
---|---|---|
MARK-C0079 | Driving Creativity and Innovation in Marketing: User-Centric Innovations 4) | II |
MARK-C1079 | Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations 5) | IV |
23C510 | Integrated Marketing Communications | III |
MARK-C6000 | Market Intelligence and Customer Insights | I |
23C59000 | Consumer Research | I-II and IV-V |
MARK-C6050 | Marketing Analytics: From Data to Decisions with R 6) | I (2022-23), II (2023-24) |
MARK-C6055 | Marketing Analytics: Introduction to the use of data in marketing decision making | V |
23C72050 | Capstone: Customer Experience Management 7) | I and IV |
23C61050 | Vähittäiskaupan kilpailustrategiat ja kilpailukeinot 8) | not lectured 2022-24 |
MARK-C0022 | Kestävä markkinointi ja kiertotalous | III |
MARK-CV001 | Osuustoiminnan ominaispiirteet ja kilpailuedut 9) | I, not lectured 2023-24 |
MARK-CV002 | Osuustoiminta innovatiivisena yritysmuotona 10) | I |
4) Replaces courses 23C79000 New Product Development and 23C79050 Innovations in an Age of Constant Change
5) Replaces course 23E76050 Creativity in Marketing
6) Replaces course 23C60500 Marketing Analytics
7) Replaces course 23C72000 Customer Relationship Management.
8) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
9) Replaces course MARK-CV002 Osuustoiminta innovatiivisena yritysmuotona.
10) Replaces course MARK-CV001 Osuustoiminnan ominaispiirteet ja kilpailuedut.
NOTICE
For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.
Basic information of the minor
Code: BIZ5090
Extent: 24 cr
Language: English
Teacher in charge: Henri Weijo
Administrative contact: Tatiana Penttinen
Target Group: All Aalto MSc students
Application procedure: All Aalto students are eligible to choose this minor. However, many courses have maximum student intake and students are selected according to the order of priority confirmed in the course description. Students should also pay attention to course-specific prerequisites and reflect on their own ability to successfully complete the course.
Content and structure of the minor
Minor studies in Marketing offer a student with
- fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
- fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
- abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.
Structure of studies 24 cr
Choose four courses from the following:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23E10000 | Service Business Strategy | 6 cr | III |
23E21050 | Marketing, Strategy and Firm Performance | 6 cr | III |
23E21555 | Strategy and marketing from a business history perspective | 6 cr | I, not lectured 2020-21 |
23E25000 | Kaupan liiketoimintamallit ja markkinointi | 6 cr | I |
23E28000 | Consumer Culture | 6 cr | II and IV |
23E47000 | Digital Marketing | 6 cr |
I, I and IV in 2021-22 |
23E48000 | Consumer Psychology | 6 cr |
V - summer 2020 IV in 2021-22 |
23E24000 | Brand Management 1) | 6 cr | V |
23E50010 | Managing Value-Based Selling | 6 cr | II |
23E57000 | Fashion Marketing | 6 cr |
III II in 2021-22 |
23E76050 | Creativity in Marketing | 6 cr |
IV II in 2021-22 |
MARK-E0058 | Sociology of Consumption and Fashion | 6 cr |
II III in 2021-22 |
MARK-E0046 | Digitalization of Markets and Consumption | 6 cr | IV |
23E01000 | Advanced Topics in Marketing: Retail Futures | 6 cr | IV, not lectured 2020-21 |
MARK-E0001 2) | Contemporary Marketing Issues Reading Package 2) | 6 cr | I, II, III, IV and V |
1) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
2) Replaces Reading Package 23E01000 Contemporary Issues in Marketing. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-E000101, MARK-E000102, MARK-E000103, MARK-E000104 and MARK-E000105 (the last number indicates the period during which the reading package is completed). Only one Reading Package can be included into the Minor.
or max two C-level courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23C510 | Integrated Marketing Communications | 6 cr | III |
23C59000 | Consumer Research | 6 cr | I-II and IV-V |
23C60500 | Marketing Analytics | 6 cr |
II, V I and V in 2021-22 |
23C61050 | Vähittäiskaupan kilpailustrategiat ja kilpailukeinot 3) | 6 cr | I |
23C72050 | Customer Experience Management 4) | 6 cr |
I and IV II and IV in 2021-22 |
23C79050 | Innovations in an Age of Constant Change 5) | 6 cr | IV |
MARK-C0021 | Circular Economy & Markets of Tomorrow | 6 cr | V, not lectured 2021-22 |
MARK-C0002 | Advanced Topics in Marketing | 3-6 cr | not lectured 2020-22 |
3) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
4) Replaces course 23C72000 Customer Relationship Management.
5) Replaces course 23C79000 New Product Development
NOTICE
For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.
Basic information of the minor
Code: BIZ40901
Extent: 24 cr
Language: English
Teacher in charge: Henri Weijo
Target Group: Degree students at Aalto School of Business only
Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Content and structure of the minor
Minor studies in Marketing offer a student with
- fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
- fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
- abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.
Structure of studies 24 cr
Choose four courses from the following:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23E10000 | Service Business Strategy | 6 cr | III |
23E21555 | Strategy and marketing from a business history perspective | 6 cr | I |
23E47000 | Digital Marketing | 6 cr | I |
23E47050 | Online Marketing Engineering | 6 cr | V*) |
23E48000 | Consumer Psychology | 6 cr | V - summer 2020 |
TU-E4080 | Managing Innovative Sales 1) | 3 cr | II |
TU-E4090 | Managing Innovative Sales, exercises 1) | 3 cr | II |
23E24000 | Brand Management 2) | 6 cr | V |
23E57000 | Fashion Marketing | 6 cr | III |
23E58050 | Consumer Behavior, Retail Experience and Fashion | 6 cr | II |
23E76050 | Creativity in Marketing | 6 cr | IV |
27E02000 | Models in Marketing | 6 cr | I |
1) Teaching in Otaniemi, replaces the course 23E52050 Managing Innovative Sales.
2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
*) Not lectured. Course Digital Marketing Management, 23E01000 (V period) replaces the course 23E47050 Online Marketing Engineering in the academic year 2018-19. During academic year 2019-20 course 23E47050 Online Marketing Engineering can be covered by Reading Package 23E01000 Advanced Topic in Marketing.
or max two C-level courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23C510 | Integrated Marketing Communications | 6 cr | III |
23C550 | Services Marketing | 6 cr | IV |
or |
6 cr 6 cr |
V, not lectured 2019-20 I-II |
|
23C60000 | Market Research | 6 cr | I-II, IV-V |
23C60500 | Marketing Analytics | 6 cr | V |
23C61050 | Vähittäiskaupan kilpailustrategiat ja kilpailukeinot 3) | 6 cr | III |
23C72050 | Customer Experience Management 4) | 6 cr | I |
23C79050 | Innovations in an Age of Constant change 5) | 6 cr | II |
3) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
4) Replaces course 23C72000 Customer Relationship Management.
5) Replaces course 23C79000 New Product Development
NOTICE
For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.
Basic information of the minor
Code: BIZ40901
Extent: 24 cr
Language: English
Teacher in charge: XX
Target Group: Degree students at Aalto School of Business only
Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Content and structure of the minor
Minor studies in Marketing offer a student with
- fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
- fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
- abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.
Structure of studies 24 cr
Choose four courses from the following:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23E10000 | Service Business Strategy | 6 cr | III |
23E21555 | Strategy and marketing from a business history perspective | 6 cr | I |
23E47000 | Digital Marketing | 6 cr | I, V |
23E48000 | Consumer Psychology | 6 cr | summer 2018 |
TU-E4080 | Managing Innovative Sales 1) | 3 cr | II |
TU-E4090 | Managing Innovative Sales, exercises 1) | 3 cr | II |
23E53010 | Brand Performance Management 2) | 6 cr | IV |
23E57000 | Fashion Marketing | 6 cr | V |
23E58050 | Consumer Behavior, Retail Experience and Fashion | 6 cr | II |
27E02000 | Models in Marketing | 6 cr | I |
1) Teaching in Otaniemi, replaces the course 23E52050 Managing Innovative Sales.
2) Replaces courses 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
or max two C-level courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23C510 | Integrated Marketing Communications | 6 cr | III |
23C550 | Services Marketing | 6 cr | III |
or |
6 cr 6 cr |
V I |
|
23C60000 | Market Research | 6 cr | I-II, IV-V |
23C60500 | Marketing Analytics | 6 cr | V |
23C61050 | Vähittäiskaupan kilpailustrategiat ja kilpailukeinot 3) | 6 cr | I |
23C72050 | Customer Experience Management 4) | 6 cr | IV |
23C77051 | Myynnin verkkokurssi 5) | 6 cr | *) |
3) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
4) Replaces course 23C72000 Customer Relationship Management.
5) Replaces earlier courses 23C77050 Myynnin peruskurssi, 23C77000 Sales, Selling and Sales work and TU-C8250 (Sales and Marketing).
*) No teaching 2017-2018.
NOTICE
For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.
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