Events

The Next Water Packaging

Aalto University and the visual communication design students of the Experiment Process course present collaborations with NBW Finland to develop and design user-centered visual packaging and branding concepts for still water. These packaging designs are showcased in the exhibition.
Still water packages designed by students of VCD’s Experiment Process course
Still water packages designed by students of VCD’s Experiment Process course and instructed by Markus Joutsela. Photo: Anne Kinnunen
Package designs by team Bland
Team Bland explored the possibilities of bold and clever type-based branding for something as common as pure water. Photo: Anne Kinnunen

Introducing more sustainable beverage packaging for still water

What could novel water packages look like and still be understood as a better packaging alternative in the market?

NWB Finland Oy started a new collaboration with Aalto University and the visual communication design students of the Experiment Process course to develop and design user-centered visual packaging and branding concepts. The new packaging formats for NWB Finland could be implemented for still water. 

Visit NWB's website for more info

Clean and pure water is a basic need all over the world. NWB needed clear brand communication, and Aalto's visual communication design students created water brands and visual designs that can be used for marketing better, more functional and sustainable packaging for water.

Printing of the packages is sponsored by Coloro.

Water package that reads Vettä
Closeup of the HydroHomies package design. Photo: Anne Kinnunen

This research project is a collaboration between Aalto ARTS visual communication design program and NWB Finland Oy. 

Working group

  • Markus Joutsela, VCD Senior University Lecturer  
  • Evdokia Asseeva, Exhibition Assistant 
  • Co-teachers: Safa Hovinen and Pekka Piippo
  • VCD BA 2nd year students                    
  • Heikki Hilpelä, CEO, NWB Finland Oy 

Teams

Contact

Evdokia Asseeva

Teaching Assistant

Heikki Hilpelä

CEO, NWB Finland Oy
Designs for a Cooler Planet logo

Designs for a Cooler Planet

Annual exhibition series envisioning sustainable futures through creative concepts

Beverage packages

NWB - New Beverage Packaging Innovation (external link)

NWB has been rethinking beverage packaging. Our packaging focuses on reducing the environmental impact of the beverage packing industry.

Students riding bikes in front of the Aalto University Väre building, photo by Unto Rautio

School of Arts, Design and Architecture

The School of Arts, Design and Architecture is one of the most prestigious universities in its fields. We educate our students to create imaginative, collaborative, compassionate and unconventional approaches to the most pressing challenges of today.

Aalto Pack-age student project

Pack-Age

Pack-Age is an innovative packaging design course uniting visual communication, design, business and engineering thinking to sustainability and project-based learning.

Corporate collaboration
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