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Public defence in Marketing, Jiancai Liao, M.Sc

The title of the thesis: “How the Evolving Human-AI Service Encounter Impacts Customer Experience: A Value Co-Creation Perspective”
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The doctoral thesis of Jiancai Liao, M.Sc (Marketing), “How the Evolving Human-AI Service Encounter Impacts Customer Experience: A Value Co-Creation Perspectives” will be publicly examined at the Aalto University on Friday, September 19, 2025. 

The public defense will be held at the Aalto University,  Undergraduate Center, Opettajaneuvoston  istuntosali, Otakaari 1, Lecture hall H304.

Opponent: Professor Robert Ciuchita, Hanken School of Economics

Custos (Chairperson): Professor Sanna-Katriina Asikainen (Aalto University School of Business)  

Further information:  

Jiancai Liao

Email:  jiancai.liao@aalto.fi

Tel. +358504734388

Doctoral Thesis:  https://aaltodoc.aalto.fi/sec/eonly/riiputus/

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