Monday Game LAB: Appeal

Time: Monday February 16th | 9:30-13:30
Location: Jeti (auditorium), A Grid, Otakaari 5, 02150 Espoo
Participation: Free of charge — registration required

Theme: Creating identity & building a brand
Speakers: Tatu (Oddlatent) & Begüm Dogan (Hexen Marketing)

How visual identity, brand thinking and marketing turn good products into memorable ones.

A Grid x Espoo Game LAB presents: Monday Game LABs

People. Fun. Appeal. Passion. Money.
A founder journey through the lens of the game industry.

A five-part lecture series exploring how people come together, build engaging products, create appeal, stay passionate, and ultimately turn creative work into sustainable business.

Each Monday features: 

• An industry expert talk
• Coffee and networking
• An EGL Masterclass deep-dive in the afternoon 

What to expect:
A combination of expert talks, a hands-on masterclass led by the Espoo Game LAB Lab Master, and time for networking and informal discussion.