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Founder Talks #4: Samu Hällfors – Founder & CEO at Framery
Framery builds soundproof office pods and smart workplace solutions that help people focus, get things done, and love where they work. Like many great ideas originating in a garage, it has since grown into a global leader with over a billion euros in sales, and a Nasdaq-listed global leader used by 70% of Forbes Top 100.
Samu Hällfors shares the story behind Framery’s rise from prototypes to public markets and the lessons every builder should know.
Samu Hällfors shares the story behind Framery’s rise from prototypes to public markets and the lessons every builder should know.
Aalto Founder Talks #4: Samu Hällfors, CEO & Founder of Framery
Framery builds soundproof office pods and smart workplace solutions that help people focus, get things done, and love where they work. Like many great ideas originating in a garage, it has since grown into a global leader with over a billion euros in sales, and a Nasdaq-listed global leader used by 70% of Forbes Top 100.
Samu Hällfors shares the story behind Framery’s rise from prototypes to public markets and the lessons every builder should know.
Why this Founder Talks matters
Framery might be a globally recognized brand today, powering focus work for millions across 100+ countries, but the journey to get there was anything but smooth. From nearly going bankrupt three times to spending five years navigating fundraising, Samu built Framery through resilience, obsessive product iteration, and a deep belief that workplaces can be better.
Today, Framery is the world’s leading company in soundproof pods and smart office solutions, trusted by 70% of all Forbes Top 100 companies, including Nvidia, Puma, and Microsoft.
Tentative highlights
- How Framery began as a student-founded project, and how Samu went from exam stress to prototype panic
- The early hardships: no funding, no money, and near-constant pressure
- How the product and company evolved over the years
- What it takes to handle rapid growth - both in people and operations
- What Samu wishes every early-stage founder understood about endurance, timing, and building something that lasts
- Audience Q&A
Event Details:
- Date and time: Thursday, December 11, 2025, 16:00–17:30
- Venue: Marsio, Otakaari 2
- Host: Aalto Founder School
- Refreshments provided
Founder Talks is a new event series about entrepreneurship for all startup curious minds. Enjoy the fireside chats where well-known Finnish and international founders share their journey, interviewed by students from Aalto University. If you join us in Marsio, make sure to stay for the networking and small bites after the event!
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