#7 DesignTalks: The relevance of design for creativity

What is the value of design for creativity? Riikka Mäkikoskela (Aalto University) and Marco Mäkinen (TBWA/Helsinki) will share their insights.
Relevance of design for creativity
Illustration: Sabina Friman

Watch the recording of the event below


  • 16:00 – Event starts
  • 16:05 – Disruptive Creativity in the real world- Marco Mäkinen - Chief Strategy Officer at TBWA.
  • 16:35 – Radically creative design for an organisation - Riikka Mäkikoskela - Head of Radical Creativity at Aalto University.
  • 17:05 - Break
  • 17:15 – Marco + Riikka - Discussion on design for creativity.

DesignTalks series consists of seven lectures during December 2021 – June 2022. Each event will have its own theme discussing the relevance of design in different contexts such as sustainable development, corporations, cities, business-to-business, research, accessibility, creative projects, and many more.

The series will complement and continue our introductory on-line course to design, Design Bits. The series of talks is open to everyone, but Aalto students can get one 1 ECTS study credit upon participating to all lectures and returning a learning diary. 

The lecture series is organized by the Design Inside initiative in collaboration with Radical Creativity. If you have any questions about this event, send a message to Paulo Dziobczenski - Designer in residence at Aalto University: [email protected]


Marco Mäkinen
Marco Mäkinen

Marco Mäkinen, Chief Strategy Officer at TBWA.

Marco Mäkinen works as the Chief Strategy Officer at TBWA in Helsinki. TBWA was named one of the world’s most innovative companies by Fast Company for the last three years. David Griner of Adweek wrote "If you are not familiar with TBWA\Helsinki, you should fix that. I'd argue it's one of the most fascinating offices in the world.” TBWA is known as the Disruption Company and it helps companies like Apple, Airbnb, Adidas, Netflix and Moderna create a category of one with creativity. 

Riikka Mäkikoskela
Riikka Mäkikoskela

Riikka Mäkikoskela, Head of Radical Creativity at Aalto University.

Dr. Riikka Mäkikoskela works as Head of Radical Creativity at Aalto University. Radical Creativity is one of the three cross-cutting approaches of the Aalto University's strategy. Aalto University is a pioneering organization that strengthens radical creativity in all its activities. Mäkikoskela has extensive teaching experience, for example at Aalto University and University of Helsinki. In addition, Mäkikoskela has worked as a researcher in Aalto University. Strategic work she has done as the Executive Director of Finnish Association of Visual Arts Schools and as the Secretary General of the Year of Research-based Knowledge at Academy of Finland and Ministry of Education and Culture. For Mäkikoskela, creativity opens up a world full of opportunities.

Design Bits is Aalto's introductory online course to design for non-designers. Illustration: Paulo Dziobczenski

Design Bits online course for non-designers (external link)

Become more creative problem-solver by learning how to learn through exploration and experimentation.

Radical creativity illustration: Anna Muchenikova

Radical creativity

We build an outstanding creative community for new thinking.

Our strategy

Good design benefits us all – welcome to open DesignTalks lecture series

Join us for our open lecture series discussing about the relevance of design in different contexts.

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