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Richard Makara

Recently, I have been thinking a lot about how design and marketing go hand in hand. I find it surprising that these things continue to be separated into different departments in many companies.
Aalto-yliopisto, Otaniemi stories: Richard Makara, Digital Marketing Specialist, Catchbox / Photographer: Sinikoski

‘Recently, I have been thinking a lot about how design and marketing go hand in hand. It is simply so much easier to plan marketing when you have even a basic understanding of graphic design or coding, for instance. I find it surprising that these things continue to be separated into different departments in many companies. Having worked at a growth company, I think it is obvious that theory should never be taken too far from concrete activities. I think this is something that should be remembered not only in growth companies, but also in larger enterprises as well as for example during studies.’

Richard Makara, Digital Marketing Specialist, Catchbox

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