Course information
Learning outcomes
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.
Content
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
Teacher
Hedon Blakaj
Study material
Literature provided by teachers during the course.
Workload
6 credits, 160 hours:
1. Lectures (24h)
2. Group work (70h)
3. Independent learning (63h)
4. Take-home exam or another individual assignment
Prerequisites
No prerequisites
Evaluation
1. Take-home exam or another individual assignment (40% of grade)
2. Group work (60% of grade)
Teaching time and location
The teaching time and the location of the course can be found at Sisu information system
- The link leads to Completion methods tab of the course page
- From the top of the page (Version drop-down menu), check that academic year 2025-2026 is selected
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From the blue bar, click Lecture and open the Groups and teaching times tab to see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
Exam instructions at the Open University
The teacher has four (4) weeks to grade the exam submissions starting from the exam date.
Further information
Equivalences to other courses: Integrated Marketing Communications (A23C510)
Online learning environment for the course
MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching.
Digital workspace of the course:
MyCourses
More details on completing the course will be available at MyCourses closer to the start of the course.
Registration and course fee
Registration for Open University courses is done via the link below:
Course registration
Registration for this course starts on 8.12.2025 at 9.00
Registration for this course ends on 29.12.2025 at 23.59
It is not possible to register before the registration period has started or after it has ended.
The number of participants is limited to 5.
This course is organized by the Aalto University School of Business.
The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rules
Activating Aalto ID and Multifactor Authentication
You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.
Instructions for activating your Aalto user ID
Once you have activated your Aalto user ID, also enable multifactor authentication. Some of Aalto University's services require multifactor authentication.
Instructions for using Multifactor Authentication
