Integrated Marketing Communications

Content
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.

Teacher
Asikainen Sanna-Katriina and Rosenberg Laura

Study material

Literature provided by teachers during the course.

Workspace for the course - MyCourses
MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching. You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course. Instructions for activating your Aalto User ID https://www.aalto.fi/en/aalto-university-open-university/aalto-user-id-student-information-systems-and-student

Course workspace: MyCourses

More details on completing the course will be available at MyCourses closer to the start of the course.

Learning outcomes
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.

Workload
6 credits, 160 hours:

1. Lectures (24h)
2. Group work (70h)
3. Independent learning (63h)
4. Exam (3h)

Students are expected to be present at 80% of lectures, participation below this will affect grade.

Registration for Open University courses in Aimo-service. Registration for Aimo-service and course registration: Aimo-service

Registration for this course starts on 12.12.2022 at 9.00  
Registration for this course ends on 2.1.2023 at 23.59

The course fee is payed upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students https://www.aalto.fi/en/aalto-university-open-university/registration-payments-and-rules

The number of participants is limited to 5.

This course is organized by the Aalto University School of Business.

Prerequisites 
-

Evaluation
1. Exam (40% of grade)
2. Group work (60% of grade)

Teaching time and location

The teaching time and the location of the course can be found at Sisu information system here

1. The link leads to Completion methods tab of the course page  
2. From the top of the page (Version drop-down menu), check that academic year 2022-2023 is selected  
3. From the blue bar, click Lecture and open the Groups and teaching times tab to see the teaching time and the location of the course. Exam times can be seen by clicking Exam.

The coronavirus situation can cause changes. The teaching of the course can change into remote teaching, the course can be taught both remote and contact teaching or only contact teaching. There may also be changes to the teaching time and the classroom information.

Access Token on Aalto University Campus
To be able to enter campus premises and classrooms you need the student access token of Aalto University. You can get the student access token from campus lobby services. The access token need to be activated with your Aalto account and password before you can use it. Please, arrive the campus well in advance before your first class so that you can make the access token work. Please, see here the instructions how to activate the access token.

Otaniemi Campus, Espoo https://www.aalto.fi/en/campus/campus-maps-addresses-and-getting-to-otaniemi

Information on examinations

Otaniemi Campus, Espoo https://www.aalto.fi/en/campus/campus-maps-addresses-and-getting-to-otaniemi

Further information

If you need individual study arrangements in order to attend a course, contact the Open University office ([email protected]) in good time, at least 14 days before the start date of the course or the examination date. Further information individual study arrangements https://www.aalto.fi/en/aalto-university-open-university/individual-study-arrangements-at-the-open-university.