Avoimen yliopiston kurssit

Integrated Marketing Communications

Opetusaika:

9.1.2024 – 19.2.2024

Ilmoittautumisjakso:

11.12.2023 – 1.1.2024

Opetusajankohdat:

Päiväopetus, Kevät

Opintojen muoto:

Lähiopetus

Kieli:

englanti

Taso:

Aineopinnot

Kurssikoodi:

23C510

Laajuus:

6 opintopistettä

Hinta:

90,00 €

Learning outcomes
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.

Content
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.

Teacher
Laura Rosenberg and Elizaveta Sakhnovskaia

Study material
Literature provided by teachers during the course.

Online learning environment for the course & Activating Aalto ID

MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching. You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.Instructions for activating your Aalto User IDDigital workspace of the course: MyCourses

More details on completing the course will be available at MyCourses closer to the start of the course.

Workload
 6 credits, 160 hours:

1. Lectures (24h)

2. Group work (70h)

3. Independent learning (63h)

4. Exam (3h)

Prerequisites
 -

Evaluation
1. Exam (40% of grade)
2. Group work (60% of grade)
 

Teaching time and location

The teaching time and the location of the course can be found at Sisu information system

  1. The link leads to Completion methods tab of the course page  
  2. From the top of the page (Version drop-down menu), check that academic year 2023-2024 is selected  
  3. From the blue bar, click Lecture and open the Groups and teaching times tabto see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
     

    Exam instructions at the Open University

Registration and course fee

Registration for Open University courses is done in Sisu-service. 

Course registration

Registration for this course starts on 11.12.2023 at 9.00  
Registration for this course ends on 1.1.2024 at 23.59

The number of participants is limited to 5.

This course is organized by the Aalto University School of Business.

The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rulesAccess Token on Aalto University Campus

To be able to enter campus premises and classrooms you need the student access token of Aalto University. You can get the student access token from campus lobby services. The access token need to be activated with your Aalto account and password before you can use it. Please, arrive the campus well in advance before your first class so that you can make the access token work. Please, see the instructions how to get and activate the access token:How to get an access tokenOtaniemi Campus, Espoo:Campus mapFurther information
Students are expected to be present at 80% of lectures, participation below this will affect grade. 

Equivalences: A23C510 Integrated Marketing Communications

Individual study arrangements

If you need individual study arrangements in order to attend a course, contact the Open University office [email protected]  in good time, at least 14 days before the start date of the course or the examination date. Further information about individual study arrangements:
Individual study arrangements at Open University

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