Mari Holopainen

University Teacher
University Teacher
T307 Dept. Industrial Engineering and Management
Full researcher profile


Innovation in Services, Service design, Future Orientation, Narratives, Discursive Approaches, Strategy as discourse


Design Choices Framework for Co-creation Projects

Jung-Joo Lee, Miia Jaatinen, Anna Salmi, Tuuli Mattelmäki, Riitta Smeds, Mari Holopainen 2018

An Investigation of the Theory Practice Gap in Professional Sales

Ellen Bolman Pullins, Hanna Timonen, Timo Kaski, Mari Holopainen 2017

Yritys kohtaa yrityksen

Markku Haakana, Mari Holopainen, Jarkko J. Niemi, Hanna Timonen 2015

Work in sales interaction

Mari Holopainen, Hanna Timonen, Markku Haakana, Jarkko J. Niemi, Timo Kaski 2015

The performance of a sales meeting

Hanna Timonen, Mari Holopainen, Markku Haakana, Jarkko J. Niemi, Timo Kaski 2015

Organizational responses to ambiguous expectations in solar technology markets

Heli Nissilä, Mari Holopainen, Risto Rajala 2014 30th European Group for Organizational Studies Colloquium (EGOS), Rotterdam, the Netherlands, 3-5 July, 2014

The roles of objects in collaborative workshops

Päivi Pöyry-Lassila, Kirsikka Vaajakallio, Anna Salmi, Miia Jaatinen, Mari Holopainen, Tuuli Mattelmäki, Riitta Smeds 2013 CO-CREATE 2013, Espoo, June 16-19, 2013.

Service Innovation as an Experience: Differences between Employee and User Narratives

Anu Helkkula, Mari Holopainen 2012 User-Based Innovation in Services