Contemporary Marketing Issues Reading Package

Course information

Learning outcomes

The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.

Content

This is an independent and self-directed learning experience. Upon the completion of this course, the student will have gained:

• advance knowledge on a contemporary marketing topic of their choosing
• sharper critical thinking skills
• a deeper understanding of how analytical thinking help in the field of marketing

This course is organized at the same time as bachelor's level course (MARK-C2022) and as a master's level course (MARK-E2022). Before registering, please choose whether you want to complete this course as a bachelor's or as a master's level course. Please scroll down under the title registration and course fee to see registration links.

Teacher

Alexei Gloukhovtsev

Study material

You need to self-enrol to the MyCourses page that is used for the academic year for this course. No other MyCourses page will be used. In order to do so, search for “Contemporary Marketing Issues Reading Package” using the MyCourses search function and click the ‘Self-Enrolment’ button next to the course with the indication of the correct academic year.

The self-enrolment key for the course is CMIRP2223.

After completing the self-enrolment, please check that you can access all the files and submission functions on the course page. If you have any issues with the self-enrolment, please contact one of the instructors for assistance.

Workload

6 credits, 160 hours:

Studying the required readings and completing the associated learning assignments

Prerequisites

Recommended prerequisites: an introductory course in marketing

Evaluation

To successfully complete the course, participants must choose the reading package, complete the assigned reading materials, provide critical insightful feedback and commentary on the assigned reading materials. Details on the evaluation criteria will be specified on the MyCourses page.

Teaching time and location

There will be no lectures, as this is a fully self-study course.

You can find information of the different teaching periods (all online with no lectures) at Sisu information system

1. The link leads to Completion methods tab of the course page
2. From the top of the page (Version drop-down menu), check that academic year 2025-2026 is selected  

3. From the blue bar, click Lecture and open the Groups and teaching times tab to see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
    

   Exam instructions at the Open University

The teacher has four (4) weeks to grade the exam submissions starting from the exam date.

Further information

Equivalences to other courses: 23C01000 Contemporary Issues in Marketing, MARK-C0001xx / MARK-E0001xx Contemporary Marketing Issues Reading Package

Online learning environment for the course  

MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching.

Digital workspace of the course:
MyCourses

The MyCourses page will be the same for both the bachelor's level and the master's level courses.

More details on completing the course will be available at MyCourses closer to the start of the course.

Registration and course fee

Registration for Open University courses is done via the links below. 

Before registering, please choose whether you want to complete this course as a bachelor's level (MARK-C2022) or as a master's level (MARK-E2022) course. 
 

Course registration for the bachelor's level course

Course registration for the master's level course

Registration for this course starts on 13.4.2026 at 9.00  
Registration for this course ends on 10.5.2026 at 23.59

It is not possible to register before the registration period has started or after it has ended.

The number of participants is limited to 10.  
8 places are reserved for bachelor's level course and 2 places for master's level course.

This course is organized by the Aalto University School of Business.

The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rules

Activating Aalto ID and Multifactor Authentication

You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.
Instructions for activating your Aalto user ID

Once you have activated your Aalto user ID, also enable multifactor authentication. Some of Aalto University's services require multifactor authentication.

Instructions for using Multifactor Authentication