Master's Programme in Marketing

It is an exciting time to be a marketer. Markets have become truly global, and digitalization further accentuates the global flow of goods and services, and breaks barriers for market entry.
School of Business Marketing

Examen:

Ekonomie magister

Ansökningsperiod:

3.12.2018 - 11.1.2019

Undervisningsspråk:

engelska

Längd:

2 år, heltidsstudier

Behörighet:

Lämplig lägre högskoleexamen

Utbildningsområde:

Det ekonomiska utbildningsområdet

Studiepoäng:

120 studiepoäng

Högskola:

Handelshögskolan

Läsårsavgifter:

€15000/år (magister studier) för studeranden från länder utanför EU/EES

Ansökningsperioden har slutat

Föregående ansökningsperiod stängdes 11.1.2019
Läs mer
School of Business Students
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Chat with our students! We will open a Facebook chat for applicants to the masters programmes (26.11 - 13.1). Ask about studies, student life or what it´s like to live in Finland. You can also direct your question to the programme director.

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Alumni Ambassador Arto Hiltunen

Study objectives

It is an exciting time to be a marketer. Markets have become truly global, and digitalization further accentuates the global flow of goods and services, and breaks barriers for market entry. Digital technologies are also revolutionizing the way companies interact with customers and identify customer needs and wants. Simultaneously, customers find new ways to express their desires for identity and community through market provided resources. Finally, companies’ behaviors are increasingly exposed to the scrutiny of various stakeholders.

These trends increase the importance of marketing in organizations. Tactical marketing remains important, but companies must also embrace customer-centricity more broadly, as a key guiding principle in the strategic management of the whole company. This programme equips students with the necessarily marketing skills and know-how for building a thriving career in this dynamic marketing environment. Beyond obtaining specialist skills and know-how, our graduates will gain marketing-related knowledge and analytical capabilities with broad applicability to managing businesses—from service design to competitive strategy.

Upon graduating from the Marketing programme, you will be able to:

  • Develop actionable insights about customers and consumption-related phenomena
  • Analyze companies’ sources of competitive advantage from a customer-centric viewpoint
  • Understand how technological change in and around marketing shapes the work of marketers, and the ways in which market-oriented companies operate
  • Use methodological tools and apply academic research literature in marketing research

Scholarships and Tuition fees

The tuition fee is €15 000 per academic year for non-EU/EEA citizens.
Prospective students subject to tuition fees are eligible to apply for Aalto University Scholarship.

Study language

The language of instruction is English.

Career opportunities

The Master's Programme in Marketing prepares you for a wide range of job titles from marketing-related specialist roles to more generalist positions. For example, you can work in leadership, expert, and management positions in different organisations, in areas such as:

  • strategic planning
  • consultancy
  • market research
  • business analytics
  • communications
  • advertising
  • media
  • education
  • sales

Post-graduate study options

Degree gives you an eligibility for doctoral studies.

Content of the studies

Our aim is to help you acquire valuable skills and knowledge for companies of today, and grow to become future leader and an advocate of the customer point of view in organizations. Our graduates contribute to the success of today’s leading companies from multinational corporations to technology start-ups need. To this end, our programme helps you grow into 

  1. a professional who can develop deep insights about customers and markets;
  2. a strategic thinker who can connect customer and market insights with the strategic decisions of the company; and
  3. an analytical mind who can envision how new technology can be harnessed to better understand customers, respond to their needs and interact with them, and conduct marketing and sales more efficiently and effectively.

The program emphasizes applying theory to real-world problems, combining analytical rigor with practical relevance, as well as developing problem solving, teamwork, and communication skills. To support our students in this, we also offer such electives as Meet the stage: Public speaking and interaction skills and Storytelling - a narrative approach for entrepreneurship. Finally, for those interested in a career as a researcher, the academic rigor of the program ensures that our graduates are well-positioned to apply to leading doctoral training programs across the world.

Structure of studies

The programme builds your skill in three central domains of study in marketing: 

  • Customers – courses in this domain deal with theories and methods for developing insights about customers and markets;
  • Strategy– courses in this domain deal with theories and frameworks that merge marketing thought with strategic management
  • Technology – courses in this domain deal with the intersection of digital technologies, data analytics, and marketing

This tripart structure forms the core of your degree and is compulsory for all, with each domain comprising of a number of specializing courses of your choice. You will, at a minimum, complete one course from each domain.

Admission requirements

Admission group 1

 

Required previous studies

 

To be considered for admission the appli­cant must have completed at least 18 ECTS credits of studies in Marketing*. Thesis works or internships cannot be included in the credits.

 

The applicants that fulfill the above requirement of previous studies are ranked according to the criteria below.

 

1) Study success

Weighted GPA of previous degree. Applicants with a weighted GPA of previous degree lower than 3.50 are not eligible for admission.

 

2) Study success in previous Marketing studies

Maximum 50% of studies in Marketing can be completed with grades “Satisfactory” and “Sufficient” to be eligible for admissions. Only studies in Marketing that are graded can be considered.

Qualitative and quantitative research method studies that are judged by the department as relevant to the discipline of Marketing are also taken into account.

 

3) Motivation measured

 

  1. by activity in the field of business and economics

Applicant’s activity in the field of business and economics can be taken into account (such as work experience or internship, participation in projects or research, leisure time activity in the field of business and economics). Applicants can show their activity in the field of business and economics by submitting a CV. The representative of the programme evaluates the suitability of the activity. The programme reserves the right not to give extra points for activity in the field.

 

and

  1. by motivation video (max. 2 min.)

To demonstrate their motivation and the ability to argue their case, the applicants are required to make a video in English where they discuss e.g. the following questions:

  • Why am I applying to this particular programme?
  • Why should I be accepted?
  • What areas in marketing are challenging today? Why?
  • What is my own experience of research and what, for example, could be my research focus in the master’s thesis?

 

4) Duration of studies

Priority is given to applicants who have completed their degree within the normative duration of their studies.

 

In case of a tie the applicants are ranked firstly on the basis of criterion “study success in previous Marketing studies” and secondly on the basis of GPA of previous degree.

 

Admission group 2

 

Required previous studies

 

To be considered for admission the appli­cant must have completed at least 24 ECTS credits of studies in Marketing*. Thesis works or internships cannot be included in the credits.

 

The applicants that fulfill the above requirement of previous studies are ranked according to the criteria below.

 

1) GMAT score (or comparable GRE score)

GMAT or GRE is obligatory in admission group 2 (minimum score 550 in GMAT or equivalent GRE score). Applicants must demonstrate good academic performance. To be eligible, an applicant’s weighted GPA of the previous degree must be better than “good” on the grading scale of the university granting the degree. Applicants with a weighted GPA of previous degree lower than “good” are not eligible.

 

2) Study success in previous Marketing studies

Maximum 50% of studies in Marketing can be completed with grades “Satisfactory” and “Sufficient” to be eligible for admissions. Only studies in Marketing that are graded can be considered.

 

Qualitative and quantitative research method studies that are judged by the department as relevant to the discipline of Marketing are also taken into account.

 

3) Motivation measured

 

  1. by activity in the field of business and economics

Applicant’s activity in the field of business and economics can be taken into account (such as work experience or internship, participation in projects or research, leisure time activity in the field of business and economics). Applicants can show their activity in the field of business and economics by submitting a CV. The representative of the programme evaluates the suitability of the activity. The programme reserves the right not to give extra points for activity in the field.

 

and

  1. by motivation video (max. 2 min.)

To demonstrate their motivation and the ability to argue their case, the applicants are required to make a video in English where they discuss e.g. the following questions:

  • Why am I applying to this particular programme?
  • Why should I be accepted?
  • What areas in marketing are challenging today? Why?
  • What is my own experience of research and what, for example, could be my research focus in the master’s thesis?

 

 

In case of a tie the applicants are ranked firstly on the basis of criterion “study success in previous Marketing studies” and secondly on the basis of GMAT/GRE score.

 

___________________________

*) The department holds the right to also approve courses that have indirect relevance to the discipline of marketing. Such instances will be evaluated case by case and by discretion of the department.

 

Haku kauppatieteiden maisterin tutkintoon johtaviin koulutuksiin (2 v)

Contact

  • For information on admissions and applying instructions, please read carefully the Admissions section on our website.
  • Information on the studies in the Master's Programme in Marketing (in the academic year 2018-2020) is available in the online Study Guide.

 

  • After reading all the instructions on our website, if you have general questions on admission and applying, you can contact [email protected].
  • For questions concerning studies in the programme, please contact Study Coordinator Tatiana Penttinen, [email protected] Please note that the programme does not evaluate documents or previous studies of applicants in advance.

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school of business

Handelshögskolan

Vid Handelshögskolan arbetar vi för ett bättre företagande och ett bättre samhälle. Vi utbildar framtidens experter och ledare och bidrar till samhället genom effektiv forskning, långsiktiga partnerskap och samhällsengagemang. Vi är en av de ledande handelsskolorna i Europa.

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I centrum av Otnäs står campuset från 1950-talet skapat enligt Alvar Aaltos detaljplan och smyckat med flera byggnader designade av Aalto själv samt av andra kända finländska arkitekter, till exempel Reima och Raili Pietilä och Heikki och Kaija Sirén.

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marketing major

Institutionen för marknadsföring

Institutionen för marknadsföring består av en driftig och dynamisk gemenskap av fakultet, forskare, personal och studenter. Institutionen har hyllats internationellt för sin ambitiösa och rigorösa forskning. Vi ligger vid yttersta framkant när det gäller marknadsföring.

Ansökningsperioden har slutat

Föregående ansökningsperiod stängdes 11.1.2019
Läs mer
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