Sanna-Katriina Asikainen

Professor (Associate Professor)
Department of Marketing
Full researcher profile


[email protected]
Ekonominaukio 1 02150 Espoo Finland


Microfoundations of network exploration and exploitation capabilities in international opportunity recognition

Anisur Faroque, Sussie Morrish, Olli Kuivalainen, Sanna Sundqvist, Lasse Torkkeli 2021 International Business Review

Prior Experience and Export Performance : The Missing Link of Global Vision

Anisur Faroque, Md Mostafiz, Olli Kuivalainen, Sanna Sundqvist 2020 INTERNATIONAL REVIEW OF ENTREPRENEURSHIP

The usage of large data sets in online consumer behaviour

Mika Vanhala, Chien Lu, Jaakko Peltonen, Sanna Sundqvist, Jyrki Nummenmaa, Kalervo Järvelin 2020 Journal of Business Research

Toward an improved conceptual understanding of consumer ambivalence

Jenni Sipilä, Anssi Tarkiainen, Sanna Sundqvist 2018 AMS Review

Cross-country cross-survey design in international marketing research

Sanna Sintonen, Anssi Tarkiainen, John W. Cadogan, Olli Kuivalainen, Nick Lee, Sanna Sundqvist 2016 INTERNATIONAL MARKETING REVIEW

Field Sales Management Control Systems: Influence on Salespersons’ Psychological and Behavioral Responses

Anssi Tarkiainen, Nick Lee, John W. Cadogan, Sanna Sundqvist, Leroy Robinson, Jr. 2015 Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Strategic flexibilities and export performance

John W. Cadogan, Sanna Sundqvist, Kaisu Puumalainen, Risto T. Salminen 2012 European Journal of Marketing

New product pricing strategies for network effects products: free products?


Firms' degree of born-globalness, international entrepreneurial orientation and export performance

Olli Kuivalainen, Sanna Sundqvist, Per Servais 2007 Journal of World Business

Measuring inter-organizational trust-a critical review of the empirical research in 1990-2003

Risto Seppänen, Kirsimarja Blomqvist, Sanna Sundqvist 2007 Industrial Marketing Management

Toward automatic forecasts for diffusion of innovations

Jarmo Ilonen, Joni Kristian Kamarainen, Kaisu Puumalainen, Sanna Sundqvist, Heikki Kälviäinen 2006 Technological Forecasting and Social Change

Electronic Word-of-Mouth in Online Environments

Antti Vilpponen, Susanna Winter, Sanna Sundqvist 2006 Journal of Interactive Advertising

Export marketing, interfunctional interactions, and performance consequences

John W. Cadogan, Sanna Sundqvist, Risto T. Salminen, Kaisu Puumalainen 2005 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

The effects of country characteristics, cultural similarity and adoption timing on the diffusion of wireless communications

Sanna Sundqvist, Lauri Frank, Kaisu Puumalainen 2005 Journal of Business Research

Subjective norms, attitudes and intentions of Finnish consumers in buying organic food

Anssi Tarkiainen, Sanna Sundqvist 2005 British Food Journal

Market‐oriented behavior: Comparing service with product exporters

John W. Cadogan, Sanna Sundqvist, Risto T. Salminen, Kaisu Puumalainen 2002 European Journal of Marketing

Key antecedents to "export" market-oriented behaviors

John W. Cadogan, Nicola J. Paul, Risto T. Salminen, Kaisu Puumalainen, Sanna Sundqvist 2001 International Journal of Research in Marketing