Kristina Wittkowski
Associate Professor
Associate Professor
E702 Dept. Marketing
My research focuses on value co- and self-creation, specifically on the role of the customer as co- and self-creator of value. I study customers’ motives for accepting value propositions, as well as the parameters enabling and inhibiting co- and self-creation during usage. My work explores the determinants of co-and self-creation demand, identifies factors enabling co- and self-creation, including technology, and examines the downsides of co- and self-creation and related behavioral outcomes. I am particularly interested in the sharing economy as research context.
Full researcher profile
https://research.aalto.fi/...
Sähköposti
[email protected]
Puhelinnumero
+358504622076
Palkinnot
Journal of Service Research - Best Article Finalist 2017
Runner up, for the article in JSR Volume 19, entitled "Contagious Effects of Customer Misbehavior in Access-Based Services"
Invitation or ranking in competition
Department of Marketing
Jun 2017
Best Reviewer of the Year 2017 – Journal of Service Theory and Practice
Recipient of award for high quality reviews and services as reviewer to the journal
Award or honor granted for a specific work
Department of Marketing
Jan 2017
From Ownership to Usage/Access of Products Implications for Retailing
Awarded for Master Thesis
Award or honor granted for a specific work
Department of Marketing
Feb 2012
Julkaisut
What Gets Measured Gets Done : Can Self-Tracking Technologies Enhance Advice Compliance?
Kristina Wittkowski, Jan F. Klein, Tomas Falk, Jeroen J.L. Schepers, Jaakko Aspara, Kai N. Bergner
2020
Journal of Service Research
Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes
Jaakko Aspara, Kristina Wittkowski
2019
Journal of Consumer Research
Types of intelligence predict likelihood to get married and stay married
Jaakko Aspara, Kristina Wittkowski, Xueming Luo
2018
Personality and Individual Differences
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
Maria Del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila
2018
Journal of Marketing
Contagious Effects of Customer Misbehavior in Access-Based Services
Tobias Schaefers, Kristina Wittkowski, Sabine Benoit (nee Moeller), Rosellina Ferraro
2016
Journal of Service Research
The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services
Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk
2015
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Warum Unternehmen sich für KoKonsum entscheiden
Kristina Wittkowski, Sabine Benoit, Jochen Wirtz
2015
MARKETING REVIEW ST. GALLEN
The VAE-chain of nonownership services
Sabine Benoit, Kristina Wittkowski
2013
QUIS13 International Research Symposium on Service Excellence in Management Proceedings
Firms’ Intentions to Use Non-ownership Services
Kristina Wittkowski, Sabine Benoit (née Moeller), Jochen Wirtz
2013
Journal of Service Research
The VAE-chain of nonownership services
Kristina Wittkowski, Sabine Benoit
2013
European Marketing Academy Conference (EMAC) Proceedings