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Kristina Wittkowski

Apulaisprofessori

Yhteystiedot

Mobile phone
+358504622076
Full researcher profile
https://research.aalto.fi/...

Kuvaus

My research focuses on value co- and self-creation, specifically on the role of the customer as co- and self-creator of value. I study customers’ motives for accepting value propositions, as well as the parameters enabling and inhibiting co- and self-creation during usage. My work explores the determinants of co-and self-creation demand, identifies factors enabling co- and self-creation, including technology, and examines the downsides of co- and self-creation and related behavioral outcomes. I am particularly interested in the sharing economy as research context.

Palkinnot

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Feb 2012

From Ownership to Usage/Access of Products Implications for Retailing Awarded for Master Thesis

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2017

Best Reviewer of the Year 2017 – Journal of Service Theory and Practice Recipient of award for high quality reviews and services as reviewer to the journal

Sijoittuminen kilpailussa tai osallistuminen kutsukilpailuun
Markkinoinnin laitos
Jun 2017

Journal of Service Research - Best Article Finalist 2017 Runner up, for the article in JSR Volume 19, entitled "Contagious Effects of Customer Misbehavior in Access-Based Services"

Julkaisut

Markkinoinnin laitos
Publishing year: 2018 Personality and Individual Differences
Markkinoinnin laitos
Publishing year: 2016 Journal of Service Research
Markkinoinnin laitos
Publishing year: 2015 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Markkinoinnin laitos
Publishing year: 2015 MARKETING REVIEW ST. GALLEN
Not published at Aalto University
Publishing year: 2013 QUIS13 International Research Symposium on Service Excellence in Management Proceedings
Not published at Aalto University
Publishing year: 2013 Journal of Service Research
Not published at Aalto University
Publishing year: 2013 European Marketing Academy Conference (EMAC) Proceedings
Not published at Aalto University
Publishing year: 2012 Frontiers in Service Conference Proceedings