Virpi Roto

Virpi Roto

Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to experience-driven ones, which requires a radical change in industry. Virpi’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Virpi develops techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. In addition to the impact in practice, she is one of the top cited academics in user experience research. 


Otaniementie 14 02150 Espoo Finland



Automation Experience at the Workplace

Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi 2021

Automation Experience at the Workplace-Playing the 1980's Record?

Virpi Roto 2021 CEUR Workshop Proceedings

Focus, Structure, Reflection! Integrating User-Centred Design and Design Sprint

Virpi Roto, Marta Larusdottir, Andrés Lucero, Jan Stage, Ilja Šmorgun 2021 Human-Computer Interaction – INTERACT 2021: 18th IFIP TC 13 International Conference, Proceedings

Introduction to Service Design for UX Designers

Virpi Roto, Val Mitchell, Stuart Cockbill, Jung-Joo Lee, Effie Lai Chong Law, John Zimmerman 2021

Käyttäjäkokemusten muotoilu älykkäässä ja eettisessä teollisuudessa

Virpi Roto 2021 Muotoilun avaimet älykkääseen teollisuuteen ja liiketoiminnan ketterään kehittämiseen

Mapping Experience Research Across Disciplines – Who, Where, When

Virpi Roto, Johanna Bragge, Yichen Lu, Darius Pacauskas 2021 Quality and User Experience

How HCI Interprets Service Design

Christine Ee Ling Yap, Jung Joo Lee, Virpi Roto 2021 Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings

Introduction to User-Centred Design Sprint

Marta Larusdottir, Virpi Roto, Åsa Cajander 2021 Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings

Introduction to Service Design for UX Designers

Virpi Roto, Val Mitchell, Stuart Cockbill, Jodi Forlizzi, Jung Joo Lee, Effie L.C. Law 2020

Experience Design for Work Tools

Virpi Roto 2020 Human Computer Interaction and Emerging Technologies

Automation Experience across Domains

Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Thomas Meneweger, Manfred Tscheligi, Zoe Becerra, Fabio Paterno 2020

Combining machine learning and Service Design to improve customer experience

Niko Reunanen, Zeynep Falay von Flittner, Virpi Roto, Kirsikka Vaajakallio 2020 ServDes.2020 Tensions, Paradoxes, Plurality

Human Work Interaction Design

Barbara Rita Barricelli, Virpi Roto, Torkil Clemmensen, Pedro Campos, Arminda Lopes, Frederica Goncalves, Jose Abdelnour Nocera 2019

User Experiences and Wellbeing at Work

Ganesh Bhutkar, Virpi Roto, Torkil Clemmensen, Barbara Rita Barricelli, Jose Abdelnour-Nocera, Alexander Meschtscherjakov, Arminda Guerra Lopes, Pedro Campos, Frederica Gonçalves 2019 Human-Computer Interaction – INTERACT 2019

Balance Talking and Doing! Using Google Design Sprint to Enhance an Intensive UCD Course

Marta Larusdottir, Virpi Roto, Andres Lucero, Ilja Šmorgun 2019 Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings

User Experience in an Automated World

Philippe Palanque, Pedro F. Campos, José Abdelnour Nocera, Torkil Clemmensen, Virpi Roto 2019 Human-Computer Interaction – INTERACT 2019

Engaging Automation at Work – A Literature Review

Virpi Roto, Philippe Palanque, Hannu Karvonen 2019 Human Work Interaction Design. Designing Engaging Automation - 5th IFIP WG 13.6 Working Conference, HWID 2018, Revised Selected Papers

What is Fair Shipping, Anyway? Using Design Fiction to Raise Ethical Awareness in an Industrial Context

Yiying Wu, Sus Lyckvi, Virpi Roto 2019 CHI 2019 - Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems

Branded online interaction aesthetics: strengthening brand image via dynamic design

Virpi Roto, Mikael Wiberg, Siiri Sarkola 2018 Proceedings of the 10th Nordic Conference on Human-Computer Interaction

Designing Interactive Systems for Work Engagement: Guest Editors’ Introduction

Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law 2018 Human Technology


Virpi Roto 2018 Human-Computer Interaction

Structuring and Engaging – The Roles of Design Fictions in a Co-design Workshop

Maria Huusko, Yiying Wu, Virpi Roto 2018 Proceedings of the 30th Australian Conference on Computer-Human Interaction (OzCHI'18)

Experience design meets service design – method clash or marriage?

Tuuli Mattelmäki, Virpi Roto, Jung Joo Lee, John Zimmerman 2018

The role of design fiction in participatory design processes

Sus Lyckvi, Virpi Roto, Elizabeth Buie, Yiying Wu 2018 NordiCHI 2018

Eagons, exoskeletons and ecologies

Sus Lyckvi, Yiying Wu, Maria Huusko, Virpi Roto 2018 NordiCHI 2018

Get Realistic! - UCD Course Design and Evaluation

Marta Larusdottir, Virpi Roto, Jan Stage, Andres Lucero Vera 2018 Human-Centered Software Engineering - 7th IFIP WG 13.2 International Working Conference, HCSE 2018, Revised Selected Papers

Design for Value in a Digital Supply Chain Ecosystem

Virpi Roto, Marikka Heikkila 2017

Parhaat brändit pääsevät iholle

Virpi Roto 2017 Isännöinnin brändiä uudistamassa

Työntekijät brändikokemusten muotoilijoiksi

Virpi Roto 2017 Henkilöstön ja asiakkaiden brändikokemus uudistumisen voimavarana

Utilizing Experience Goals in Design of Industrial Systems

Virpi Roto, Eija Kaasinen, Tomi Heimonen, Hannu Karvonen, Jussi PP Jokinen, Petri Mannonen, Hannu Nousu, Jaakko Hakulinen, Yichen Lu, Pertti O Saariluoma, Tiina Kymäläinen, Tuuli Keskinen, Markku Turunen, Hanna Koskinen 2017 Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems

A case study on participatory approach to support shift to experience design of work tools in B2B context

Heli Väätäjä, Elina Hildén, Virpi Roto, Kero Uusitalo 2016 2016 International Conference on Information Systems, ICIS 2016

Design-inclusive UX research

Arnold P O S Vermeeren, Virpi Roto, Kaisa Väänänen 2016 BEHAVIOUR AND INFORMATION TECHNOLOGY

Experience Design for Multiple Customer Touchpoints

Virpi Roto, Heli Väätäjä, Effie Law, Rachel Powers 2016 Proceedings of the 9th Nordic Conference on Human-Computer Interaction (NordiCHI'16)

Customer experience and service employee experience

Kirsikka Vaajakallio, Tuuli Mattelmäki, Virpi Roto, Yichen Lu 2016 An Introduction to Industrial Service Design

UX Expeditions in Business-to-Business Heavy Industry – Lessons Learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen 2016

Introducing Experience Goals into Packaging Design

Markus Joutsela, Virpi Roto 2016 Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference

Brand Experience Goals Guiding the Design of Multiple Touchpoints

Virpi Roto, Markus Joutsela, Maaria Nuutinen 2016

Valuepack Project Report

Virpi Korhonen, Satu Jokinen, Markus Joutsela, Virpi Roto, Terhi Latvala, Kaisa Savolainen, Leo Josephy, Maria Kuusisto, Maria Helander, Vishnu Shreenath, Rikhard Hormia, Ida Jokela, Siddharth Jayaprakash, Yaping Chen, Mukundhan Kulur 2016

Pakkaussuunnittelulla elämyksellisiä pakkauksia

Markus Joutsela, Virpi Roto 2016 Kehittyvä Elintarvike

Influence of Packaging Interaction Experience on Willingness to Pay

Markus Joutsela, Terhi Latvala, Virpi Roto 2016 Packaging Technology and Science

Participatory Development of User Experience Design Guidelines for a B2B Company

Elina Hilden, Heli Väätäjä, Virpi Roto, Kero Uusitalo 2016 Proceedings of the 20th International Academic Mindtrek Conference

Design for Pride in the Workplace

Yichen Lu, Virpi Roto 2016 Psychology of Well-Being

Performance Alignment Work: How Software Developers Experience the Continuous Adaptation of Team Performance in Lean and Agile Environments

Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson 2015 Information and Software Technology

Defining User Experience Goals to Guide the Design of Industrial Systems

Eija Kaasinen, Virpi Roto, Jaakko Hakulinen, Tomi Heimonen, Jussi Jokinen, Hannu Karvonen, Hanna Koskinen, Tuuli Keskinen, Yichen Lu, Pertti Saariluoma, Helena Tokkonen, Markku Turunen 2015 BEHAVIOUR AND INFORMATION TECHNOLOGY

Evoking meaningful experiences at work a positive design framework for work tools

Yichen Lu, Virpi Roto 2015 Journal of Engineering Design

Designing for User and Brand Experience via Company-wide Experience Goals

Virpi Roto, Yichen Lu, Harri Nieminen, Erdem Tutal 2015 CHI'15 Extended Abstracts

How do Software Developers Experience Team Performance in Lean and Agile Environments?

Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson 2014 Proceedings of the 18th International Conference on Evaluation and Assessment in Software Engineering (EASE 2014)

Attitudes towards User Experience (UX) Measurement

Effie Law, Paul van Schaik, Virpi Roto 2014 International Journal of Human-Computer Studies

Tracing Links between UX Frameworks and Design Practices: Dual Carriageway

Effie Law, Marc Hassenzahl, Evangelos Karapanos, Marianna Obrist, Virpi Roto 2014 Proceedings of the SIGCHI Premier Sessions in HCI Korea 2015. Seoul, South-Korea, December 12, 2014.

Towards Meaning Change: Experience Goals Driving Design Space Expansion

Yichen Lu, Virpi Roto 2014 Proceedings of the 8th Nordic Conference on Human-Computer Interaction (NordiCHI’14), Helsinki, Finland.

Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational

Virpi Roto, Jonna Häkkilä, Kaisa Väänänen-Vainio-Mattila, Oskar Juhlin, Thomas Olsson, Ebba Hvannberg 2014

Trusted to Deliver Excellence Trust Design in All Touchpoints

Virpi Roto, T.Y. Kim, H. Markgren, C. Rebelo, K. Sundeson, I Lindborg 2013 Proceedings of workshop A Turn for the Worse: Trustbusters for User Interfaces, in conjunction with SOUPS’13 conference Newcastle, UK

Landmarks for the User Experience in the Cloud

Päivi Romppanen, Virpi Roto, Andrey Sirotkin, Marjo Jaakola, Kaarina Karppinen, Kaisa Koskela-Huotari, Raija Kuusela, Kati Kuusinen, Ville Nore, Jarmo Palviainen, Kaisa Väänänen-Vainio-Mattila, Sari Vilminko 2013

On top of the user experience wave

Virpi Roto, Arnie Lund 2013

Accounting for Intermediate Parties in Experience-driven Product Design for Business-to-Business Environment

Vladimir Abramov, Virpi Roto 2012 Proceedings of Human Work Interaction Design (HWID) working conference 2012

Enhancing the transparency of the local and organic food supply network

Jaana Hyvärinen, Sampo Teräs, Kirsikka Vaajakallio, Johanna Fräki, Virpi Roto 2012 Food and Interaction Design workshop at CHI2012; Austin, TX, USA; 2012

In Search of Theoretical Foundations for UX Research and Practice

Marianna Obrist, Virpi Roto, Arnold Vermeeren, Kaisa Väänänen-Vainio-Mattila, Effie Law, Kari Kuutti 2012 Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems Extended Abstracts (CHI EA '12)

Theories behind UX research and how they are used in practice

Marianna Obrist, Virpi Roto, Effie Lai Chong Law, Kaisa Väänänen-Vainio-Mattila, Arnold Vermeeren, Elizabeth Buie 2012 Extended Abstracts - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012

A Glimpse of User Experience for B2B Industry

Virpi Roto, Anssi Smedlund, Stefania Passera, Maaria Nuutinen 2012

Experience Design for Forklift E-learning Tool

Virpi Roto, Egert Uibo, Tatu Vienamo 2012 How to Utilize User Experience Goals in Design - Workshop Proceedings

Studying six months in two hours

Virpi Roto 2012 Workshop Proceedings on Theories, methods and case studies of longitudinal HCI research

Identifying factors influencing long-term user experience

Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Arto Sinnelä 2011 In Proceedings of Designing Pleasurable Products and Interfaces DPPI'11

UX Curve: A method for evaluating long-term user experience

Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Evangelos Karapanos, Arto Sinnelä 2011 Interacting with Computers

Usable Access Control inside Home Networks

Kari Kostiainen, Olli Rantapuska, Seamus Moloney, Virpi Roto, Ursula Holmström, Kristiina Karvonen 2007 The Third IEEE International Workshop on Trust, Security, and Privacy for Ubiquitous Computing, June 18 2007, Helsinki, Finland

Need for non-visual feedback with long response times in mobile HCI

V. Roto, Antti Oulasvirta 2005 WWW2005 Osaka, Japan, May 2005

Examining mobile phone use in the wild with quasi-experimentation

Virpi Roto, Antti Oulasvirta, Tuulia Haikarainen, Harri Lehmuskallio, Tuomo Nyyssönen 2004