Siggi Gudergan
Visiting Distinguished Professor
Visiting Distinguished Professor
E702 Dept. Marketing
Siggi Gudergan is Visiting Distinguished Professor at Aalto University. He is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand.
He holds a PhD in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales in Australia, and a degree in Business and Economics from RWTH-Aachen University in Germany.
Full researcher profile
https://research.aalto.fi/...
Sähköposti
ext-siggi.gudergan@aalto.fi
Julkaisut
Dynamic capabilities-enabled servitization : the role of exploitative quality management
Gerhard Gudergan, Siegfried Gudergan, Véronique Ambrosini
2026
Production Planning and Control
Omnichannel safe customer experience : how should it be measured? Does it affect customer well-being and retailers’ performance?
Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels, Christian M. Ringle, Dhruv Grewal
2026
Journal of Business Research
Dynamic capability deployment: The roles of dominant logic and international entrepreneurial orientation
Yuan Gao, Siggi Gudergan, Nidthida Lin
2025
International Business Review
Special issue editorial : Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
Siegfried P. Gudergan, Ovidiu I. Moisescu, Lăcrămioara Radomir, Christian M. Ringle, Marko Sarstedt
2025
Journal of Business Research
How do omnichannel customer experiences affect customer engagement? : Theory and empirical validation
Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal
2025
Journal of Business Research
Share of time in omnichannel retailing: Definition and measurement
Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal
2025
Journal of Retailing
Special issue on Advanced Partial Least Squares Structural Equation Modeling (PLS-SEM) Applications in Business Research
Marko Sarstedt, Christian M. Ringle, Lăcrămioara Radomir, Ovidiu I. Moisescu, Siggi Gudergan
2025
Journal of Business Research
What drives higher active customer engagement in luxury brands’ social media? : Measurement and contingencies
Ali Aldhamiri, Jamie Carlson, Sonia Vilches-Montero, Syed Mahmudur Rahman, Siegfried P. Gudergan
2024
Journal of Retailing and Consumer Services
Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment
Atefef Maghzi, Nidthida Lin, Michael Pfarrer, Siggi Gudergan, Ralf Wilden
2024
Academy of Management Review
Appetite for distraction? A systematic literature review on customer smartphone distraction
Alex Taylor, Margurite Hook, Jamie Carlson, Siggi Gudergan, Tomas Falk
2024
International Journal of Information Management