Siggi Gudergan
Visiting Distinguished Professor
Visiting Distinguished Professor
E702 Dept. Marketing
Siggi Gudergan is Visiting Distinguished Professor at Aalto University. He is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand.
He holds a PhD in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales in Australia, and a degree in Business and Economics from RWTH-Aachen University in Germany.
Full researcher profile
https://research.aalto.fi/...
Sähköposti
[email protected]
Julkaisut
What drives higher active customer engagement in luxury brands’ social media? : Measurement and contingencies
Ali Aldhamiri, Jamie Carlson, Sonia Vilches-Montero, Syed Mahmudur Rahman, Siegfried P. Gudergan
2024
Dynamic capability deployment: The roles of dominant logic and international entrepreneurial orientation
Yuan Gao, Siggi Gudergan, Nidthida Lin
2024
Appetite for distraction? A systematic literature review on customer smartphone distraction
Alex Taylor, Margurite Hook, Jamie Carlson, Siggi Gudergan, Tomas Falk
2024
Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation
Andreas Fischer, Marcel Lichters, Siegfried P. Gudergan
2023
State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond
Only senior managers lead business model innovation, or do they? : Levels of management and dynamic capability deployment
Andrea Funke, Ralf Wilden, Siegfried Gudergan
2023
Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment
Atefef Maghzi, Nidthida Lin, Michael Pfarrer, Siggi Gudergan, Ralf Wilden
2023
MNE dynamic capabilities in (un)related diversification
Gulsun Altintas, Véronique Ambrosini, Siegfried Gudergan
2022
Dynamic Capabilities, Internationalization and Growth of Small- and Medium-Sized Enterprises
Viktor Fredrich, Siegfried Gudergan, Ricarda B. Bouncken
2022
The interface of the top management team and the board
Kim Huynh, Ralf Wilden, Siegfried Gudergan
2022
The impact of dynamic capabilities in disrupted supply chains—The role of turbulence and dependence
Matthew Kalubanga, Siegfried Gudergan
2022