Siggi Gudergan

Visiting Distinguished Professor
Visiting Distinguished Professor
E702 Dept. Marketing

Siggi Gudergan is Visiting Distinguished Professor at Aalto University. He is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand.

He holds a PhD in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales in Australia, and a degree in Business and Economics from RWTH-Aachen University in Germany.

Full researcher profile
https://research.aalto.fi/...
Sähköposti
[email protected]

Julkaisut

What drives higher active customer engagement in luxury brands’ social media? : Measurement and contingencies

Ali Aldhamiri, Jamie Carlson, Sonia Vilches-Montero, Syed Mahmudur Rahman, Siegfried P. Gudergan 2024

Appetite for distraction? A systematic literature review on customer smartphone distraction

Alex Taylor, Margurite Hook, Jamie Carlson, Siggi Gudergan, Tomas Falk 2024

Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation

Andreas Fischer, Marcel Lichters, Siegfried P. Gudergan 2023 State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond

Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment

Atefef Maghzi, Nidthida Lin, Michael Pfarrer, Siggi Gudergan, Ralf Wilden 2023

MNE dynamic capabilities in (un)related diversification

Gulsun Altintas, Véronique Ambrosini, Siegfried Gudergan 2022

Dynamic Capabilities, Internationalization and Growth of Small- and Medium-Sized Enterprises

Viktor Fredrich, Siegfried Gudergan, Ricarda B. Bouncken 2022

The interface of the top management team and the board

Kim Huynh, Ralf Wilden, Siegfried Gudergan 2022