Siggi Gudergan

Visiting Distinguished Professor
Visiting Distinguished Professor
E702 Dept. Marketing

Siggi Gudergan is Visiting Distinguished Professor at Aalto University. He is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand.

He holds a PhD in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales in Australia, and a degree in Business and Economics from RWTH-Aachen University in Germany.

Full researcher profile


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Dynamic capability deployment: The roles of dominant logic and international entrepreneurial orientation

Yuan Gao, Siggi Gudergan, Nidthida Lin 2024 International Business Review

Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation

Andreas Fischer, Marcel Lichters, Siegfried P. Gudergan 2023 State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond

Only senior managers lead business model innovation, or do they? : Levels of management and dynamic capability deployment

Andrea Funke, Ralf Wilden, Siegfried Gudergan 2023 Industrial Marketing Management

Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment

Atefef Maghzi, Nidthida Lin, Michael Pfarrer, Siggi Gudergan, Ralf Wilden 2023 Academy of Management Review

Appetite for distraction? A systematic literature review on customer smartphone distraction

Alex Taylor, Margurite Hook, Jamie Carlson, Siggi Gudergan, Tomas Falk 2023 International Journal of Information Management

MNE dynamic capabilities in (un)related diversification

Gulsun Altintas, Véronique Ambrosini, Siegfried Gudergan 2022 JOURNAL OF INTERNATIONAL MANAGEMENT

Dynamic Capabilities, Internationalization and Growth of Small- and Medium-Sized Enterprises

Viktor Fredrich, Siegfried Gudergan, Ricarda B. Bouncken 2022 Management International Review

The interface of the top management team and the board

Kim Huynh, Ralf Wilden, Siegfried Gudergan 2022 Long Range Planning

The impact of dynamic capabilities in disrupted supply chains—The role of turbulence and dependence

Matthew Kalubanga, Siegfried Gudergan 2022 Industrial Marketing Management

Perceived Omnichannel Customer Experience (OCX)

Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal 2022 JOURNAL OF RETAILING