Siggi Gudergan

Visiting Distinguished Professor
Visiting Distinguished Professor
E702 Dept. Marketing

Siggi Gudergan is Visiting Distinguished Professor at Aalto University. He is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand.

He holds a PhD in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales in Australia, and a degree in Business and Economics from RWTH-Aachen University in Germany.

Full researcher profile
https://research.aalto.fi/...

Julkaisut

Dynamic capabilities-enabled servitization : the role of exploitative quality management

Gerhard Gudergan, Siegfried Gudergan, Véronique Ambrosini 2026 Production Planning and Control

Omnichannel safe customer experience : how should it be measured? Does it affect customer well-being and retailers’ performance?

Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels, Christian M. Ringle, Dhruv Grewal 2026 Journal of Business Research

Dynamic capability deployment: The roles of dominant logic and international entrepreneurial orientation

Yuan Gao, Siggi Gudergan, Nidthida Lin 2025 International Business Review

Special issue editorial : Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research

Siegfried P. Gudergan, Ovidiu I. Moisescu, Lăcrămioara Radomir, Christian M. Ringle, Marko Sarstedt 2025 Journal of Business Research

How do omnichannel customer experiences affect customer engagement? : Theory and empirical validation

Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal 2025 Journal of Business Research

Share of time in omnichannel retailing: Definition and measurement

Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal 2025 Journal of Retailing

Special issue on Advanced Partial Least Squares Structural Equation Modeling (PLS-SEM) Applications in Business Research

Marko Sarstedt, Christian M. Ringle, Lăcrămioara Radomir, Ovidiu I. Moisescu, Siggi Gudergan 2025 Journal of Business Research

What drives higher active customer engagement in luxury brands’ social media? : Measurement and contingencies

Ali Aldhamiri, Jamie Carlson, Sonia Vilches-Montero, Syed Mahmudur Rahman, Siegfried P. Gudergan 2024 Journal of Retailing and Consumer Services

Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment

Atefef Maghzi, Nidthida Lin, Michael Pfarrer, Siggi Gudergan, Ralf Wilden 2024 Academy of Management Review

Appetite for distraction? A systematic literature review on customer smartphone distraction

Alex Taylor, Margurite Hook, Jamie Carlson, Siggi Gudergan, Tomas Falk 2024 International Journal of Information Management