Sami Kajalo

Sami Kajalo

Senior University Lecturer
Department of Marketing

My current research interests are in corporate social responsibility and its impacts on brand loayalty. More specifically, I investigate how psychological traits affect our views on corporate social responsiblity and how these two concepts together affect brand loyalty. In recent years I have conducted research in the fields of arts marketing, brands, retailing, marketing strategy, innovations and digital marketing. My expertise is in testing theories and providing theoretical contributions through analyzing quantitative data using advanced statistical methods. I mostly use Structural Equation Modeling (SEM) as my tool to provide explanations for complex interactions and thus implications for theory.

At the moment I teach mainly at the Aalto University Business School (Department of Marketing) and at the Aalto University Executive Education (DBA-program). I am also an Adjunct Professor of Marketing at the University of Helsinki.

Full researcher profile
[email protected]
Ekonominaukio 1 02150 Espoo Finland


The Importance of Online Retailers’ Ethics for Traditional, Online and Multichannel Customers

Mika Skippari, Sami Kajalo, Arto Lindblom 2022 Contemporary Issues in Digital Marketing

Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility – An Integrative Framework

Sami Kajalo 2020 Proceedings of the 53rd International Academic Conference, Dubai

Heterogeneity in client motives for utilizing management consulting

Jukka Mattila, Sampo Tukiainen, Sami Kajalo 2019

Organizational Structure, Market Orientation and Innovativeness in Retailing

Yuji Sakagawa, Sami Kajalo, Fumikazu Morimura 2019

Role of mediators in city and university collaboration

Annukka Jyrämä, Anne Äyväri, Sami Kajalo 2018 Proceedings of the 15th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning, ICICKM 2018