Julkaisut
Riku Reunamäki, Rebecca Piekkari, Pekka Mattila
2022
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala
2021
Jarmo Seppälä, Pasi Nevalainen, Pekka Mattila, Mikko Laukkanen
2021
ENTERPRISE AND SOCIETY
Bikesh Raj Upreti, Juho-Petteri Huhtala, Henrikki Tikkanen, Pekka Malo, Neda Marvasti, Samuel Kaski, Iiro Vaniala, Pekka Mattila
2021
Industrial Marketing Management
Elina Koivisto, Pekka Mattila
2020
Journal of Business Research
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala
2020
Jukka Luoma, Mikko Laukkanen, Pekka Mattila
2019
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala
2019
Maria Del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila
2018
Journal of Marketing
Alexei Gloukhovtsev, John Schouten, Pekka Mattila
2018
JOURNAL OF PUBLIC POLICY AND MARKETING
Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen
2018
Marketing Intelligence and Planning
Elina Koivisto, Pekka Mattila
2018
Journal of Global Fashion Marketing
Elina Koivisto, Pekka Mattila, Anna Sirén
2018
Global Marketing Conference
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala
2018
Elina Koivisto, Pekka Mattila, Elina Korpela
2017
Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo
2017
Elina Koivisto, Pekka Mattila, Heidi Cheng, Kristina Engelvuori
2017
Global Fashion Management Conference
Elina Koivisto, Pekka Mattila, Saaramaria Somppi
2017
2017 Global Fashion Management Conference at Vienna Proceedings
Elina Koivisto, Pekka Mattila, Anna Sirén
2017
ANZMAC 2017 Conference Proceedings
Pekka Mattila, Henrikki Tikkanen, Antti Sihvonen, Julius Kontiola
2017
Pekka Mattila, Henrikki Tikkanen
2017
Joonheui Bae, Dong-Mo Koo, Pekka Mattila
2016
Journal of Global Scholars of Marketing Science
Joel Hietanen, Pekka Mattila, John Schouten, Antti Sihvonen, Sammy Toyoki
2016
JOURNAL OF RETAILING
Hyun Min Kong, Eunju Ko, Heeju Chae, Pekka Mattila
2016
Journal of Global Fashion Marketing
Pekka Mattila, Henrikki Tikkanen, Antti Sihvonen, Jaakko Kotila
2016
Pekka Mattila, Henrikki Tikkanen
2016
Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila
2016
Hyeonyoung Choi, Eunju Ko, Eun Young Kim, Pekka Mattila
2015
Journal of Product Innovation Management
Eunju Ko, Eunha Chun, Sangah Song, Pekka Mattila
2015
Journal of Global Scholars of Marketing Science
Mikko Laukkanen, Pekka Mattila
2015
Academy of Management Proceedings
Pekka Mattila, Henrikki Tikkanen
2015
Pekka Mattila, Henrikki Tikkanen
2015
Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila
2015
Annual Meeting of the Academy of Management (AOM), Vancouver, Canada, 7-11 August 2015
Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila, Hedon Blakaj, Ilona Mikkonen, Alexei Gloukhovtsev
2015
Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015
Haesung Whang, Eunju Ko, Ting Zhang, Pekka Mattila
2015
INTERNATIONAL JOURNAL OF ADVERTISING
Heidi Cheng, Elina Koivisto, Pekka Mattila
2014
Global Fashion Management Conference, London, U. K., February 13-15, 2014
Heidi Cheng, Elina Koivisto, Pekka Mattila
2014
Journal of Global Fashion Marketing
Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila
2014
Global Marketing Conference, Singapore, July 15-18, 2014
Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala
2014
American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014
Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila
2014
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Joel Hietanen, Pekka Mattila, Antti Sihvonen
2014
Global Marketing Conference, Singapore, July 15-18, 2014
Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila, Kyung Hoon Kim
2014
Journal of Global Scholars of Marketing Science
Eun Young Kim, Pekka Mattila
2014
Journal of Global Fashion Marketing
Hyun Min Kong, Eunju Ko, Pekka Mattila
2014
Mikko Laukkanen, Pekka Mattila
2014
Annual Meeting of the Academy of Management (AOM), Philadelphia, USA, August 1-5, 2014
Pekka Mattila, Henrikki Tikkanen
2014
Kim Minyoung, Lisa Kesper, Eunha Chun, Pekka Mattila
2014
Antti Sihvonen, Juho-Petteri Huhtala, Iiro Vaniala, Henrikki Tikkanen, Pekka Mattila, Joel Hietanen
2014
17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
Henri Weijo, Joel Hietanen, Pekka Mattila
2014
Journal of Business Research
Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila
2014
Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen
2013
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Henrikki Tikkanen, Joel Hietala
2013
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
Hedon Blakaj, Pekka Mattila
2013
Hyunyoung Choi, Eunju Ko, Eunyoung Kim, Pekka Mattila
2013
Journal of Product Innovation Management
Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Juho-Petteri Huhtala, Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Elina Koivisto, Pekka Mattila, Anna Hänninen
2013
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Elina Maria Koivisto, Andre Spicer, Pekka Mattila
2013
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
Mikko Laukkanen, Pekka Mattila, Jari Salo, Henrikki Tikkanen
2013
MARKETING EDUCATION REVIEW
Chang Han Lee, Eunju Ko, Pekka Mattila
2013
Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
Pekka Mattila, Henrikki Tikkanen
2013
Pekka Mattila, Henrikki Tikkanen
2013
Antti Sihvonen, Juho-Petteri Huhtala, Henrik Sievers, Henrikki Tikkanen, Pekka Mattila
2013
Annual Meeting of the Academy of Management (AOM), Orlando, US, August 9-13, 2013
Hwa Yong Sung, Jinghe Han, Min Young Kim, Pekka Mattila
2013
Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
Jaakko Aspara, Timo Kietäväinen, Pekka Mattila, Henrikki Tikkanen, Isä Ambrosius
2012
Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Sami Kajalo, Jerry Lindholm, Essi Pöyry, Elina Koivisto, Anastasia Seregina
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Andrej Botez, Joel Hietanen, Pekka Mattila, Anastasia Seregina, Henri Weijo
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Outi Ettala, Elina Koivisto, Pekka Mattila
2012
J. Hietanen, E. Koivisto, A. Seregina, P. Mattila
2012
North American Conference of the Association for Consumer Research, Vancouver, Canada, October 4-7, 2012
Jukka Kajan, Elina Koivisto, Pekka Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Tuuli Kilpi, Elina Koivisto, Pekka Mattila
2012
Sang Jin Kim, Kyung Hoon Kim, Pekka Mattila
2012
Journal of Global Fashion Marketing
E. Koivisto, P. Mattila, A. Vassinen
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Elina Koivisto, Pekka Mattila
2012
Journal of Global Fashion Marketing
E. Koivisto, P. Mattila, A. Vassinen
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Elina Koivisto, Pekka Mattila
2012
2nd Nordic Research Workshop in Fashion Studies, Stockholm, Sweden, December 14, 2012
Elina Koivisto, Pekka Mattila, Joel Hietanen, Antti Sihvonen, Antti Vassinen
2012
Mikko Laukkanen, Pekka Mattila, Jari Salo, Henrikki Tikkanen
2012
American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
J. Rasinmäki, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Jyri Rasinmäki, Elina Koivisto, Pekka Mattila
2012
N. Rodic, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
N. Rodic, Elina Koivisto, Pekka Mattila
2012
Anastasia Seregina, Elina Koivisto, Pekka Mattila
2012
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
A. Seregina, E. Koivisto, P. Mattila
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
A. Seregina, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Anastasia Seregina, Elina Koivisto, Pekka Mattila
2012
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
A. Sihvonen, J-P. Huhtala, J. Hietanen, P. Mattila, H. Tikkanen, S. Henriksson
2012
IMP Asia 2012, Goa, India, 9-12 December, 2012
A. Sihvonen, M. Laukkanen, P. Mattila, H. Tikkanen, J. Hietanen
2012
41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012
F. Tokan, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Joel Hietanen, Henry Weijo, Pekka Mattila, Antti Sihvonen, Juho-Petteri Huhtala, Andrej Botez
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Juho-Petteri Huhtala, Antti Sihvonen, Joel Hietanen, Henri Weijo, Henrikki Tikkanen, Jari Salo, Pekka Mattila
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Jukka Kajan, Elina Koivisto, Pekka Mattila, Erik Pöntiskoski
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Elina Koivisto, Pekka Mattila, Antti Vassinen
2011
Korean Academy of Marketing Science Spring International Conference (KSMS), Seoul, South Korea, May 26-29, 2011
Mikko Laukkanen, Pekka Mattila
2011
Antti Sihvonen, Giuseppo Pedeliento, Henrikki Tikkanen, Jari Salo, Joel Hietanen, Pekka Mattila, Petri Parvinen
2011
27th Industrial Marketing and Purchasing Conference (IMP), Glasgow, UK, 1-3 September, 2011
Fatih Tokan, Pekka Mattila, Antti Sihvonen
2011
Juho-Petteri Huhtala, Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila
2010
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010
Pekka Mattila, Mika Rautiainen
2010
Pekka Mattila
2008
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