Pekka Mattila
Markkinoinnin laitos

Pekka Mattila

Professori (Professor of Practice)

Yhteystiedot

Sähköposti
[email protected]
Postiosoite
Lapuankatu 6
Mobile phone
+358407387221
Full researcher profile
https://research.aalto.fi/...

Kuvaus

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.

Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education. In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behavior, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 270 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.

Dr. Mattila's research and artistic interests include:

  1. B2B marketing
  2. Change management
  3. Consumer behavior
  4. Executive leadership
  5. Organizational behavior
  6. Pricing management
  7. Services management
  8. Strategic management
  9. Strategic marketing
  10. Top team dynamics

Osaamisalueet

Business models Open innovation Service business management Services marketing Media business Marketing communications Brand Pricing Strategic marketing Leading Change NextMedia Executive Education Aalto EE Fashion Marketing MediaMark Organizational development Organizational behavior Strategic leadership Top teams Executive boards

Palkinnot

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jul 2016

2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong 2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong. Global Marketing Conference 23.7.2016, Hong Kong.

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jul 2014

2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore 2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore. Global Marketing Conference 17.7.2014, Singapore.

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Nov 2013

2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea 2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference 9.11.2013, Seoul, Republic of Korea.

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2013

2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy 2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy, awarded at the opening ceremony of the academic year 2013-2014 by President Prof. Tuula Teeri

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
May 2013

2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award 2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award at 2013 European Marketing Academy Conference May 2013.

Palkinto tai huomionosoitus urasta
Markkinoinnin laitos
Mar 2012

30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 (20.3.):<br/>European brands in Asia, Asian brands in Europe – Elaborating the country of origin effect.<br/>

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2011

Premier Best Paper Award at ITAA-KAMS Conference and Joint Symposium in Seoul 2011 Premier Best Paper Award at ITAA-KAMS Conference and Joint Symposium in Seoul 2011.

Palkinto tai huomionosoitus urasta
Markkinoinnin laitos
Jan 2011

Finnish Association of Non-Fiction Writers – scholarship 2011 Finnish Association of Non-Fiction Writers / Suomen Tietokirjailijoiden Liitto – scholarship 2011.

Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2008

Snellman Foundation – doctoral thesis prize 2008 Snellman Foundation – doctoral thesis prize 2008.

Palkinto tai huomionosoitus urasta
Markkinoinnin laitos
Jan 2004

Emil Aaltonen Foundation – scholarship Emil Aaltonen Foundation – scholarship 2004.

Julkaisut

Markkinoinnin laitos
Publishing year: 2018 JOURNAL OF PUBLIC POLICY AND MARKETING
Markkinoinnin laitos
Publishing year: 2018 Marketing Intelligence and Planning
Aalto-yliopisto, Markkinoinnin laitos
Publishing year: 2018 Journal of Business Research
Markkinoinnin laitos, Media Factory
Publishing year: 2018 Journal of Global Fashion Marketing
Markkinoinnin laitos
Publishing year: 2018 Global Marketing Conference
Markkinoinnin laitos
Publishing year: 2017 Global Fashion Management Conference
Markkinoinnin laitos
Publishing year: 2017 2017 Global Fashion Management Conference at Vienna Proceedings