Pekka Mattila
Associate Professor
Associate Professor
E702 Dept. Marketing
Valtiotieteiden tohtori Pekka Mattila toimii käytäntöön suuntautuneena professorina (Professor of Practice) Aalto-yliopiston kauppakorkeakoulussa. Hän toimi Aalto University Executive Education konsernin toimitusjohtajana toukokuusta 2011 joulukuuhun 2021.
Pekka opettaa säännöllisesti yrityskohtaisesti räätälöidyissä ohjelmissa, Executive MBA - ja MBA-ohjelmissa sekä valikoiduissa avoimissa ohjelmissa niin Euroopassa, Aasiassa, Afrikassa kuin Pohjois-Amerikassa.
Pekka Mattilan erikoisalueita ovat ylimmän johdon työskentely, johtamisurat ja -kompetenssit, muutoksen johtaminen, strateginen johtajuus, strategian muotoilu, johtamisjärjestelmien kehittäminen, strateginen markkinointi sekä liiketoimintamalli-innovaatiot ja palvelujohtaminen.
Yli kymmenen finanssialan kehitys- ja johtotehtävissä vietetyn vuoden jälkeen Pekka Mattila siirtyi 2008 markkinoinnin ja liikkeenjohdon konsultoinnin pariin. Viime vuosina hän on toiminut usean analytiikkaan, tutkimukseen sekä prosessien ja konseptien kehittämiseen suuntautuneen yrityksen hallituksen puheenjohtajana. Parhaillaan Mattila vaikuttaa esimerkiksi A-lehdet Oy:n , Aro Systems Oy:n, LIG:n ja Joutsen-yhtiön hallituksissa. Vuodesta 2012 syksyyn 2014 hän toimi myös merkittävän suomalaisen vähittäispankin hallituksessa.
Viime vuosina Pekka Mattila on julkaissut monipuolisesti erityisesti henkilökohtaisen johtajuuden, johtoryhmätyöskentelyn sekä muutoksen johtamisen ja strategisen markkinoinnin teemoista. Helsingin yliopistossa sosiologian alalla suoritettujen tutkintojen jälkeen hän syvensi liikkeenjohdon osaamistaan maineikkaassa London Business Schoolissa sekä New Yorkin Columbia Business Schoolissa. Mattila vierailee säännöllisesti opettajana johtavissa eurooppalaisissa ja aasialaisissa yliopistoissa ja korkeakouluissa.
Pekka Mattila on ollut aktiivinen julkisissa luottamustehtävissä vaikuttaen tällä hetkellä esimerkiksi Kansallisgallerian hallituksen jäsenenä. Vuosina 2009-2017 hän toimi Helsingin juhlaviikoista vastaavan säätiön hallituksen puheenjohtajana.
Vuosien mittaan Pekka Mattila on toiminut neuvonantajana ja valmentajana yli 410 pohjoismaiselle tai kansainväliselle suuryritykselle, keskeiselle julkisen sektorin organisaatiolle ja järjestölle. Hän on kansainvälisesti kysytty puhuja erilaisissa vaikuttajatapahtumissa ja seminaareissa.
Full researcher profile
https://research.aalto.fi/...
Osaamisalueet
Business models, Open innovation, Service business management, Services marketing, Media business, Marketing communications, Brand, Pricing, Strategic marketing, Leading Change, NextMedia, Executive Education, Aalto EE, Fashion Marketing, MediaMark, Organizational development, Organizational behavior, Strategic leadership, Top teams, Executive boards
Palkinnot
2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong
2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong. Global Marketing Conference 23.7.2016, Hong Kong.
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jul 2016
2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore
2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore. Global Marketing Conference 17.7.2014, Singapore.
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jul 2014
2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea
2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference 9.11.2013, Seoul, Republic of Korea.
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Nov 2013
2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy
2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy, awarded at the opening ceremony of the academic year 2013-2014 by President Prof. Tuula Teeri
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2013
2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award
2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award at 2013 European Marketing Academy Conference May 2013.
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
May 2013
30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012
30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 (20.3.):<br/>European brands in Asia, Asian brands in Europe – Elaborating the country of origin effect.<br/>
Palkinto tai huomionosoitus urasta
Markkinoinnin laitos
Mar 2012
Premier Best Paper Award at ITAA-KAMS Conference and Joint Symposium in Seoul 2011
Premier Best Paper Award at ITAA-KAMS Conference and Joint Symposium in Seoul 2011.
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2011
Finnish Association of Non-Fiction Writers – scholarship 2011
Finnish Association of Non-Fiction Writers / Suomen Tietokirjailijoiden Liitto – scholarship 2011.
Palkinto tai huomionosoitus urasta
Markkinoinnin laitos
Jan 2011
Snellman Foundation – doctoral thesis prize 2008
Snellman Foundation – doctoral thesis prize 2008.
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jan 2008
Emil Aaltonen Foundation – scholarship
Emil Aaltonen Foundation – scholarship 2004.
Palkinto tai huomionosoitus urasta
Markkinoinnin laitos
Jan 2004
Julkaisut
The myth of employee experience
Riku Reunamäki, Rebecca Piekkari, Pekka Mattila
2022
Suuryritystutkimus 2021
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala
2021
Double Objective in Mind: Translating American Management Ideas in the Context of Cold War Finland
Jarmo Seppälä, Pasi Nevalainen, Pekka Mattila, Mikko Laukkanen
2021
ENTERPRISE AND SOCIETY
Online content match-making in B2B markets
Bikesh Raj Upreti, Juho-Petteri Huhtala, Henrikki Tikkanen, Pekka Malo, Neda Marvasti, Samuel Kaski, Iiro Vaniala, Pekka Mattila
2021
Industrial Marketing Management
Extending the luxury experience to social media – User-Generated Content co-creation in a branded event
Elina Koivisto, Pekka Mattila
2020
Journal of Business Research
Suuryritystutkimus 2020
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala
2020
Consequences of competitor-based thinking
Jukka Luoma, Mikko Laukkanen, Pekka Mattila
2019
Suuryritystutkimus 2019
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala
2019
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
Maria Del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila
2018
Journal of Marketing
Toward a General Theory of Regulatory Arbitrage
Alexei Gloukhovtsev, John Schouten, Pekka Mattila
2018
JOURNAL OF PUBLIC POLICY AND MARKETING
Paradox and market renewal
Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen
2018
Marketing Intelligence and Planning
International fashion trade shows as platforms for experiential branding
Elina Koivisto, Pekka Mattila
2018
Journal of Global Fashion Marketing
Refining the method to measure the intangible value of trade shows
Elina Koivisto, Pekka Mattila, Anna Sirén
2018
Global Marketing Conference
Suuryritystutkimus 2018
Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala
2018
Co-creation of value for luxury brands–a consumer perspective and its implications
Elina Koivisto, Pekka Mattila, Elina Korpela
2017
Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition
Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo
2017
Fashion trade shows as platforms for corporate branding
Elina Koivisto, Pekka Mattila, Heidi Cheng, Kristina Engelvuori
2017
Global Fashion Management Conference
Mastering the art of co-creating together at music festivals–a process model for customer experience management
Elina Koivisto, Pekka Mattila, Saaramaria Somppi
2017
2017 Global Fashion Management Conference at Vienna Proceedings
Refining the method to measure the intangible value of trade shows
Elina Koivisto, Pekka Mattila, Anna Sirén
2017
ANZMAC 2017 Conference Proceedings
Suoraa asiaa suuryrityksiltä 2016
Pekka Mattila, Henrikki Tikkanen, Antti Sihvonen, Julius Kontiola
2017
Suuryritystutkimus 2017
Pekka Mattila, Henrikki Tikkanen
2017
Affective motives to play online games
Joonheui Bae, Dong-Mo Koo, Pekka Mattila
2016
Journal of Global Scholars of Marketing Science
Reimagining Society Through Retail Practice
Joel Hietanen, Pekka Mattila, John Schouten, Antti Sihvonen, Sammy Toyoki
2016
JOURNAL OF RETAILING
Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products
Hyun Min Kong, Eunju Ko, Heeju Chae, Pekka Mattila
2016
Journal of Global Fashion Marketing
Suoraa asiaa suuryrityksiltä 2015
Pekka Mattila, Henrikki Tikkanen, Antti Sihvonen, Jaakko Kotila
2016
Suuryritystutkimus 2016
Pekka Mattila, Henrikki Tikkanen
2016
Counterfeit as Advertising
Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila
2016
The role of fashion brand authenticity in product management: A holistic marketing approach
Hyeonyoung Choi, Eunju Ko, Eun Young Kim, Pekka Mattila
2015
Journal of Product Innovation Management
Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method
Eunju Ko, Eunha Chun, Sangah Song, Pekka Mattila
2015
Journal of Global Scholars of Marketing Science
Building narratives for exceptional customized executive programs
Mikko Laukkanen, Pekka Mattila
2015
Academy of Management Proceedings
Suoraa asiaa suuryrityksiltä 2014
Pekka Mattila, Henrikki Tikkanen
2015
Suuryritystutkimus 2015
Pekka Mattila, Henrikki Tikkanen
2015
Upper echelons perspective on search and competitive behavior
Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila
2015
Annual Meeting of the Academy of Management (AOM), Vancouver, Canada, 7-11 August 2015
Upper echelons perspective on search landscape and competitive behavior
Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila, Hedon Blakaj, Ilona Mikkonen, Alexei Gloukhovtsev
2015
Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia
Haesung Whang, Eunju Ko, Ting Zhang, Pekka Mattila
2015
INTERNATIONAL JOURNAL OF ADVERTISING
International fashion trade shows as knowledge creation platforms for microenterprises
Heidi Cheng, Elina Koivisto, Pekka Mattila
2014
Global Fashion Management Conference, London, U. K., February 13-15, 2014
International fashion trade shows as knowledge creation platforms for microenterprises
Heidi Cheng, Elina Koivisto, Pekka Mattila
2014
Journal of Global Fashion Marketing
Don't give me attitude: Can marketers bridge the attitude-behavior gap in ethical consumer behavior
Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila
2014
Global Marketing Conference, Singapore, July 15-18, 2014
How luxury brand management accelerates the symbolic legitimization of counterfeit
Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala
2014
American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014
"Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research
Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila
2014
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Tribal retailing spectacle: Insights from a pop-up consumption carnival
Joel Hietanen, Pekka Mattila, Antti Sihvonen
2014
Global Marketing Conference, Singapore, July 15-18, 2014
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila, Kyung Hoon Kim
2014
Journal of Global Scholars of Marketing Science
Introduction: Fashion and smart virtual reality
Eun Young Kim, Pekka Mattila
2014
Journal of Global Fashion Marketing
Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?
Hyun Min Kong, Eunju Ko, Pekka Mattila
2014
Redesigning customized executive programs: Adapting curriculum and emotional tone to external shocks
Mikko Laukkanen, Pekka Mattila
2014
Annual Meeting of the Academy of Management (AOM), Philadelphia, USA, August 1-5, 2014
Suuryritystutkimus 2014
Pekka Mattila, Henrikki Tikkanen
2014
The Influence of Textual ‘Online Visual Merchandising’ of Eco Fashion on Consumer Response and Purchase Intention
Kim Minyoung, Lisa Kesper, Eunha Chun, Pekka Mattila
2014
Customer empowerment, top management team and product development: Success paths in turbulent markets
Antti Sihvonen, Juho-Petteri Huhtala, Iiro Vaniala, Henrikki Tikkanen, Pekka Mattila, Joel Hietanen
2014
17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
New insights into online consumption communities and netnography
Henri Weijo, Joel Hietanen, Pekka Mattila
2014
Journal of Business Research
Effects of parasocial relationship on customer equity in the social media context
Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila
2014
Generative mechanisms in project marketing - an agenda for inquiry
Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen
2013
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry
Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Henrikki Tikkanen, Joel Hietala
2013
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
An Inquiry Into Ad Effectiveness in Tablet Devices
Hedon Blakaj, Pekka Mattila
2013
Fashion brand authenticity and its consequences for product management: A holistic marketing approach
Hyunyoung Choi, Eunju Ko, Eunyoung Kim, Pekka Mattila
2013
Journal of Product Innovation Management
How luxury brand management accelerates the symbolic legitimization of counterfeit
Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Barriers to innovation diffusion in industrial networks
Juho-Petteri Huhtala, Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Building bridges between professionals - expectations and outcomes of participation in professional communities
Elina Koivisto, Pekka Mattila, Anna Hänninen
2013
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Constructing moral legitimacy of products through story-telling strategies
Elina Maria Koivisto, Andre Spicer, Pekka Mattila
2013
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
Using live cases for teaching, industry collaboration, and research
Mikko Laukkanen, Pekka Mattila, Jari Salo, Henrikki Tikkanen
2013
MARKETING EDUCATION REVIEW
The effect of cultural difference on customer equity: focused on Asia and Europe
Chang Han Lee, Eunju Ko, Pekka Mattila
2013
Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
Suoraa asiaa suuryrityksiltä 2012
Pekka Mattila, Henrikki Tikkanen
2013
Suoraa asiaa suuryrityksiltä 2013
Pekka Mattila, Henrikki Tikkanen
2013
Evolution of NPD during industry life-cycles - a longitudinal study from the telecom industry
Antti Sihvonen, Juho-Petteri Huhtala, Henrik Sievers, Henrikki Tikkanen, Pekka Mattila
2013
Annual Meeting of the Academy of Management (AOM), Orlando, US, August 9-13, 2013
A research for determining critical success factors in sustainable fashion
Hwa Yong Sung, Jinghe Han, Min Young Kim, Pekka Mattila
2013
Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
Johtajuuden seitsemän syntiä
Jaakko Aspara, Timo Kietäväinen, Pekka Mattila, Henrikki Tikkanen, Isä Ambrosius
2012
Ad formats in tablet devices
Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Sami Kajalo, Jerry Lindholm, Essi Pöyry, Elina Koivisto, Anastasia Seregina
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
The future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic
Andrej Botez, Joel Hietanen, Pekka Mattila, Anastasia Seregina, Henri Weijo
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Dynaaminen aikatyyli mukana arjen jokapäiväisissä kulutusvalinnoissa – ajan merkityksen muuttuminen kotiäitiyden myötä
Outi Ettala, Elina Koivisto, Pekka Mattila
2012
Spaces and temporality in everyday consumption
J. Hietanen, E. Koivisto, A. Seregina, P. Mattila
2012
North American Conference of the Association for Consumer Research, Vancouver, Canada, October 4-7, 2012
Drivers and barriers for participation in professional communities
Jukka Kajan, Elina Koivisto, Pekka Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Time-style profiles – A quantitative study exploring consumer segmentation based on time-style dimensions
Tuuli Kilpi, Elina Koivisto, Pekka Mattila
2012
The role of fashion in the characters of online games
Sang Jin Kim, Kyung Hoon Kim, Pekka Mattila
2012
Journal of Global Fashion Marketing
Brand management of ethical luxury: case controversial industries
E. Koivisto, P. Mattila, A. Vassinen
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Brand management of "new luxury": case Saga Furs
Elina Koivisto, Pekka Mattila
2012
Journal of Global Fashion Marketing
Constructing ethical identity - a narrative inquiry on fur consumption
E. Koivisto, P. Mattila, A. Vassinen
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Material branding in luxury fashion : case Saga Furs
Elina Koivisto, Pekka Mattila
2012
2nd Nordic Research Workshop in Fashion Studies, Stockholm, Sweden, December 14, 2012
Personal media day : State of art -kartoitus : Akateeminen tutkimus
Elina Koivisto, Pekka Mattila, Joel Hietanen, Antti Sihvonen, Antti Vassinen
2012
Using live cases for research on novel value creation
Mikko Laukkanen, Pekka Mattila, Jari Salo, Henrikki Tikkanen
2012
American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Because of whom are we talking? Company as a facilitator on audience's value creation process
J. Rasinmäki, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Verkkoyleisön arvontuotanto yritysjohtoisesti eri alustoja ja aktiivisuuden tasoja hyödyntäen
Jyri Rasinmäki, Elina Koivisto, Pekka Mattila
2012
Best practices in viral marketing
N. Rodic, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Best Practices in Viral Marketing
N. Rodic, Elina Koivisto, Pekka Mattila
2012
Brand fanaticism - a communal or personal phenomenon?
Anastasia Seregina, Elina Koivisto, Pekka Mattila
2012
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
Fan for life?The lifespan of consumer fanaticism
A. Seregina, E. Koivisto, P. Mattila
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Fan for life?The lifespan of consumer fanaticism
A. Seregina, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
From communality to individuality: Building identity through brand fanaticism
Anastasia Seregina, Elina Koivisto, Pekka Mattila
2012
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
Multi-level strategizing in industrial networks
A. Sihvonen, J-P. Huhtala, J. Hietanen, P. Mattila, H. Tikkanen, S. Henriksson
2012
IMP Asia 2012, Goa, India, 9-12 December, 2012
Seeking new ways to increase competitiveness through novel forms of industry/academia collaboration
A. Sihvonen, M. Laukkanen, P. Mattila, H. Tikkanen, J. Hietanen
2012
41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012
Understanding media audience: Rationale for media multitasking and multiple media use behaviors
F. Tokan, E. Koivisto, P. Mattila
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
"Who are you and stop polluting my community": new insights into the study of online communities of consumption
Joel Hietanen, Henry Weijo, Pekka Mattila, Antti Sihvonen, Juho-Petteri Huhtala, Andrej Botez
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Juho-Petteri Huhtala, Antti Sihvonen, Joel Hietanen, Henri Weijo, Henrikki Tikkanen, Jari Salo, Pekka Mattila
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
In the shade of the employer - drivers and barriers for participation in professional communities
Jukka Kajan, Elina Koivisto, Pekka Mattila, Erik Pöntiskoski
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Negotiating ethicality in the context of controversial goods
Elina Koivisto, Pekka Mattila, Antti Vassinen
2011
Korean Academy of Marketing Science Spring International Conference (KSMS), Seoul, South Korea, May 26-29, 2011
Using Student Cases for Open Services Innovation
Mikko Laukkanen, Pekka Mattila
2011
Managerial storytelling: how we write up managerial and academic stories in B2B: case study research
Antti Sihvonen, Giuseppo Pedeliento, Henrikki Tikkanen, Jari Salo, Joel Hietanen, Pekka Mattila, Petri Parvinen
2011
27th Industrial Marketing and Purchasing Conference (IMP), Glasgow, UK, 1-3 September, 2011
Media as Multitasking
Fatih Tokan, Pekka Mattila, Antti Sihvonen
2011
Market orientation, innovation capability and business performance: insights from different phases of the business cycle
Juho-Petteri Huhtala, Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila
2010
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010
Putki : johda markkinointia ja myyntiä yhdessä
Pekka Mattila, Mika Rautiainen
2010
Asiakkuusvoittoja kohtaamisilla
Pekka Mattila
2008
Asiakkuuksien johtaminen
Otollinen tilaisuus : miten tarttua muutokseen
Pekka Mattila
2008
Johdettu muutos : avaimet organisaation hallittuun uudistumiseen
Pekka Mattila
2007