Services tutorial – content tagging

To help the end users find interesting content, Content tags are used to this end. With tags, users can search and filter content and discover new things.

The content producers tag their own articles with, for instance, 'research' and 'art'. This will help the articles reach the target audiences when a site visitor does a search on

There are two tagging levels:

  • Primary tags refer to the main content theme, e.g. research.
  • Secondary tags highlight the main theme in more detail. These describe, what’s unique with the content, e.g. 3D printing.

The Aalto University Communications Team has determined the tags, which are mainly based on the tags used in the soon-to-be old website. The tag list will be amended, as need be. It is recommended to use only a few tags per tagging level in order to improve your content's findability in searches.

As an example of using tags in practice, let’s take a look at choosing tags to a news article related to a new textile breakthrough.

  1. After the news article is written and all basic information has been added, we can focus on the tags.
  2. First, choose the primary tags that suit the topic. The textile breakthrough is mainly related to innovation, research and sustainability, so those are good tags for this article. By adding the tags, the article will be shown in hubs that have automatic news liftups using these tags.
  3. Next, add the secondary tags. The article is about textiles, waste and a specific technology by Ioncell-F, so these work well as secondary tags.
  4. In case you want to promote the article in certain hubs' news feed, you can do that by adding the 'desired hub' names into the 'Relates to' field. For this, select the School of Chemical Engineering and the Department of Bioproducts and Biosystems.

Tags are handy when lifting relevant content from one hub to another by using automatic lift-ups. Automatic lift-ups can be created to show a stream of news articles matching certain tags. More information on liftups in our tutorial What are liftups.

Dos and don’ts to remember

When using primary and secondary tags, please remember that quality beats quantity. Too many tags may cause you to lose your core audience. Focus on the most descriptive tags. Our recommendation is to use 2 to 3 primary and secondary tags.


Screenshot of Automatic lift-up on the editing side. Example of how to use tagging to lift certain content e.g. on design and digitalisation.
Example: Automatic liftup
Screenshot of example how to tag an event for it be highlighted with an automatic events liftup component.
Example: Event tagging for automatic event liftups

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Computer code projected onto a wall and over a person's shirt who stands in front of the wall. Photo: Aalto University / Aki-Pekka Sinikoski
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