Ville Heikki Virtanen

Visitor (part time doctoral student)

E704 Dept. Information and Service Management

Full researcher profile

https://research.aalto.fi/...

[email protected]

Publications

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

M. Merisavo, S. Kajalo, H. Karjaluoto, V. Virtanen, Sami Salmenkivi, M. Raulas, M. Leppäniemi 2007 Journal of Interactive Advertising

Individual Differences in the Use of Mobile Services among Finnish Consumers

H. Karjaluoto, M. Leppäniemi, C. Standing, S. Kajalo, M. Merisavo, V. Virtanen, Sami Salmenkivi 2006 International Journal of Mobile Marketing

The Design Science Research Process: A Model for Producing and Presenting Information Systems Research

K. Peffers, T. Tuunanen, C.E. Gengler, M. Rossi, W. Hui, V. Virtanen, J. Bragge 2006 DESRIST International Conference on Design Science Research in Information Systems and Technology, Claremont, CA, USA, February 24-25, 2006

A Repeatable Collaboration Process for Developing a Road Map for Mobile Marketing

J. Bragge, M. den Hengst, T. Tuunanen, V. Virtanen 2005 AMCIS 11th Americas Conference on Information Systems, Omaha, USA, August 11-14, 2005

Barriers of Mobile Marketing and How to Overcome them

V. Virtanen, J. Bragge, T. Tuunanen 2005 Mobility Round Table, Hong Kong, June 2-3, 2005

Mobiilimarkkinoinnin muodot, esteet ja vauhdittajat

V. Virtanen, M. Raulas 2004