Pekka Mattila

Associate Professor
Associate Professor
E702 Dept. Marketing

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. From May 2011 till December 2021 he served as the Group Managing Director and Associate Dean of Aalto University Executive Education.

In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies: e.g. media, publishing, construction technology, learning, as well as food and fashion. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. From 2012 till 2014 he served as a board member at a leading Finnish bank.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behaviour, marketing and sociology.

Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board for the foundation operating the renowned Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society and the Chairman of the Board for Helsinki Advanced Interaction Studies Institute.

Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 410 Nordic and international companies, entrepreneurial ventures as well as prominent public sector and academic institutions.

He works frequently with European, Asian, African and North American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.

Full researcher profile
https://research.aalto.fi/...

Contact information

Postal address
Ekonominaukio 1 02150 Espoo Finland

Areas of expertise

Business models, Open innovation, Service business management, Services marketing, Media business, Marketing communications, Brand, Pricing, Strategic marketing, Leading Change, NextMedia, Executive Education, Aalto EE, Fashion Marketing, MediaMark, Organizational development, Organizational behavior, Strategic leadership, Top teams, Executive boards

Honors and awards

Emil Aaltonen Foundation – scholarship

Emil Aaltonen Foundation – scholarship 2004.
Award or honor granted for academic or artistic career Department of Marketing Jan 2004

Snellman Foundation – doctoral thesis prize 2008

Snellman Foundation – doctoral thesis prize 2008.
Award or honor granted for a specific work Department of Marketing Jan 2008

Finnish Association of Non-Fiction Writers – scholarship 2011

Finnish Association of Non-Fiction Writers / Suomen Tietokirjailijoiden Liitto – scholarship 2011.
Award or honor granted for academic or artistic career Department of Marketing Jan 2011

Premier Best Paper Award at ITAA-KAMS Conference and Joint Symposium in Seoul 2011

Premier Best Paper Award at ITAA-KAMS Conference and Joint Symposium in Seoul 2011.
Award or honor granted for a specific work Department of Marketing Jan 2011

30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012

30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 (20.3.):<br/>European brands in Asia, Asian brands in Europe – Elaborating the country of origin effect.<br/>
Award or honor granted for academic or artistic career Department of Marketing Mar 2012

2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award

2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award at 2013 European Marketing Academy Conference May 2013.
Award or honor granted for a specific work Department of Marketing May 2013

2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy

2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy, awarded at the opening ceremony of the academic year 2013-2014 by President Prof. Tuula Teeri
Award or honor granted for a specific work Department of Marketing Jan 2013

2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea

2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference 9.11.2013, Seoul, Republic of Korea.
Award or honor granted for a specific work Department of Marketing Nov 2013

2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore

2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore. Global Marketing Conference 17.7.2014, Singapore.
Award or honor granted for a specific work Department of Marketing Jul 2014

2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong

2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong. Global Marketing Conference 23.7.2016, Hong Kong.
Award or honor granted for a specific work Department of Marketing Jul 2016

Publications

Connecting executives and fine art: Creating spaces for learning and growing

Pekka Mattila 2023 Unfolding the Public Art at Aalto University

The myth of employee experience

Riku Reunamäki, Rebecca Piekkari, Pekka Mattila 2022

Suuryritystutkimus 2021

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala 2021

Double Objective in Mind: Translating American Management Ideas in the Context of Cold War Finland

Jarmo Seppälä, Pasi Nevalainen, Pekka Mattila, Mikko Laukkanen 2021 Enterprise and Society

Online content match-making in B2B markets

Bikesh Raj Upreti, Juho-Petteri Huhtala, Henrikki Tikkanen, Pekka Malo, Neda Marvasti, Samuel Kaski, Iiro Vaniala, Pekka Mattila 2021 Industrial Marketing Management

Suuryritystutkimus 2020

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala 2020

Consequences of competitor-based thinking

Jukka Luoma, Mikko Laukkanen, Pekka Mattila 2019

Suuryritystutkimus 2019

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala 2019

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Maria Del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila 2018 Journal of Marketing