Lasse Mitronen
Contingent Worker
Contingent Worker
E702 Dept. Marketing
Areas of teaching and research expertise:
- Retail Marketing and Management
- Retail Business Models
- Service Business Models
- Customer values
Full researcher profile
https://research.aalto.fi/...
Publications
From the store to omnichannel retail
Mikko Hänninen, Stephen K. Kwan, Lasse Mitronen
2021
INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH
Information standards in retailing? A review and future outlook
Mikko Hänninen, Jukka Luoma, Lasse Mitronen
2021
INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH
Sataottelija ja tuloksekas perusjohtaja
Lasse Mitronen, Timo Raikaslehto, Seppo Mansukoski
2021
Asiantuntija-artikkeli kaupan toimialasta
Lasse Mitronen, Elina Närvänen
2020
Multi-sided marketplaces and the transformation of retail
Mikko Hänninen, Lasse Mitronen, Stephen K. Kwan
2019
Journal of Retailing and Consumer Services
Voittajan strategia
Lasse Mitronen, Timo Raikaslehto
2019
Development and Psychometric Testing of the Registered Nurses' Perceptions of Rewarding Scale
Jaana Seitovirta, Aku Ville Lehtimäki, Katri Vehviläinen-Julkunen, Lasse Mitronen, Tarja Kvist
2019
The journal of nursing research : JNR
Digitalization in retailing: multi-sided platforms as drivers of industry transformation
Mikko Hänninen, Anssi Smedlund, Lasse Mitronen
2018
Baltic Journal of Management
Registered nurses' perceptions of rewarding and its significance
Jaana Seitovirta, Aku Ville Lehtimäki, Katri Vehviläinen-Julkunen, Lasse Mitronen, Tarja Kvist
2018
Journal of Nursing Management
Collaborative Value Co-creation in the Platform Economy
Anssi Smedlund, Arto Lindblom, Lasse Mitronen
2018