Lasse Mitronen

Contingent Worker
Contingent Worker
E702 Dept. Marketing

Areas of teaching and research expertise:

  • Retail Marketing and Management
  • Retail Business Models
  • Service Business Models
  • Customer values
Full researcher profile
https://research.aalto.fi/...

Contact information

Phone number
+358503759015

Publications

From the store to omnichannel retail

Mikko Hänninen, Stephen K. Kwan, Lasse Mitronen 2021 INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH

Information standards in retailing? A review and future outlook

Mikko Hänninen, Jukka Luoma, Lasse Mitronen 2021 INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH

Sataottelija ja tuloksekas perusjohtaja

Lasse Mitronen, Timo Raikaslehto, Seppo Mansukoski 2021

Asiantuntija-artikkeli kaupan toimialasta

Lasse Mitronen, Elina Närvänen 2020

Multi-sided marketplaces and the transformation of retail

Mikko Hänninen, Lasse Mitronen, Stephen K. Kwan 2019 Journal of Retailing and Consumer Services

Voittajan strategia

Lasse Mitronen, Timo Raikaslehto 2019

Development and Psychometric Testing of the Registered Nurses' Perceptions of Rewarding Scale

Jaana Seitovirta, Aku Ville Lehtimäki, Katri Vehviläinen-Julkunen, Lasse Mitronen, Tarja Kvist 2019 The journal of nursing research : JNR

Digitalization in retailing: multi-sided platforms as drivers of industry transformation

Mikko Hänninen, Anssi Smedlund, Lasse Mitronen 2018 Baltic Journal of Management

Registered nurses' perceptions of rewarding and its significance

Jaana Seitovirta, Aku Ville Lehtimäki, Katri Vehviläinen-Julkunen, Lasse Mitronen, Tarja Kvist 2018 Journal of Nursing Management

Collaborative Value Co-creation in the Platform Economy

Anssi Smedlund, Arto Lindblom, Lasse Mitronen 2018