Elina Koivisto
Contingent Worker
Contingent Worker
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Contact information
Email
[email protected]
Publications
Extending the luxury experience to social media – User-Generated Content co-creation in a branded event
Elina Koivisto, Pekka Mattila
2020
Journal of Business Research
Essays on value creation in experiential marketplaces
Elina Koivisto
2018
International fashion trade shows as platforms for experiential branding
Elina Koivisto, Pekka Mattila
2018
Journal of Global Fashion Marketing
Refining the method to measure the intangible value of trade shows
Elina Koivisto, Pekka Mattila, Anna Sirén
2018
Global Marketing Conference
Co-creation of value for luxury brands–a consumer perspective and its implications
Elina Koivisto, Pekka Mattila, Elina Korpela
2017
Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition
Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo
2017
Fashion trade shows as platforms for corporate branding
Elina Koivisto, Pekka Mattila, Heidi Cheng, Kristina Engelvuori
2017
Global Fashion Management Conference
Mastering the art of co-creating together at music festivals–a process model for customer experience management
Elina Koivisto, Pekka Mattila, Saaramaria Somppi
2017
2017 Global Fashion Management Conference at Vienna Proceedings
Refining the method to measure the intangible value of trade shows
Elina Koivisto, Pekka Mattila, Anna Sirén
2017
ANZMAC 2017 Conference Proceedings
International fashion trade shows as knowledge creation platforms for microenterprises
Heidi Cheng, Elina Koivisto, Pekka Mattila
2014
Global Fashion Management Conference, London, U. K., February 13-15, 2014