Elina Koivisto

Contingent Worker
Contingent Worker
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...

Contact information

Publications

International fashion trade shows as platforms for experiential branding

Elina Koivisto, Pekka Mattila 2018 Journal of Global Fashion Marketing

Refining the method to measure the intangible value of trade shows

Elina Koivisto, Pekka Mattila, Anna Sirén 2018 Global Marketing Conference

Fashion trade shows as platforms for corporate branding

Elina Koivisto, Pekka Mattila, Heidi Cheng, Kristina Engelvuori 2017 Global Fashion Management Conference

Mastering the art of co-creating together at music festivals–a process model for customer experience management

Elina Koivisto, Pekka Mattila, Saaramaria Somppi 2017 2017 Global Fashion Management Conference at Vienna Proceedings

Refining the method to measure the intangible value of trade shows

Elina Koivisto, Pekka Mattila, Anna Sirén 2017 ANZMAC 2017 Conference Proceedings

International fashion trade shows as knowledge creation platforms for microenterprises

Heidi Cheng, Elina Koivisto, Pekka Mattila 2014 Global Fashion Management Conference, London, U. K., February 13-15, 2014