Ashish Kumar

Ashish Kumar

Publications

Department of Marketing

Stages of User Engagement on Social Commerce Platforms

Publishing year: 2019 International Journal of Electronic Commerce
Department of Marketing

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Publishing year: 2019 International Journal of Research in Marketing
Department of Information and Service Management, Department of Marketing

Uncovering the nature of the relationship between outsourcing motivations and the degree of outsourcing

Publishing year: 2019 JOURNAL OF INFORMATION TECHNOLOGY
Department of Marketing

Investigating household choice for health and life insurance

Publishing year: 2019 APPLIED ECONOMICS LETTERS
Department of Marketing

The role of temporal focus and self-congruence on consumer preference and willingness to pay

Publishing year: 2019 European Journal of Marketing
Department of Marketing

A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands

Publishing year: 2018 Journal of Business Research
Department of Marketing

Extending the Boundaries of Corporate Branding

Publishing year: 2018 Corporate Reputation Review
Department of Marketing

Building city brand through social media

Publishing year: 2018 Brand Culture and Identity
Department of Marketing

Effects of link placements in email newsletters on their click-through rate

Publishing year: 2018 Journal of Marketing Communications
Department of Marketing

Building city brand through social media

Publishing year: 2016 Strategic Place Branding Methodologies and Theory for Tourist Attraction