Lifewide learning courses and programmes

Key Account Manager

The Key Account Manager training program is designed to develop customer-oriented thinking and key account management procedures in participants’ organizations. The program will offer you tools for account planning and value creation in key customer relations and develop your communication skills with key clients. The program consists of five contact days together with practical assignments.


October 2023 – February 2024

Teaching time:



Marketing and sales

Form of learning:



Aalto EE




€ 4,100 (+VAT)

Application period:

3.11.2022 – 6.10.2023

Target group and prerequisites

The program is targeted to Key Account Managers, Product Managers, and others who are responsible for sales or the development of key accounts.

Course description

The starting point for all businesses is the customer for whom the products and services are produced. Managing and developing customer relations is systematic work that will secure the right kind of value creation, competitive advantage, and success for the company.

The central focus of the Key Account Manager program is increasing productivity in key account management by focusing on customer value creation, improving customer management processes, and developing communications in key account relations.

The program will deepen your understanding of the concept of value in customer relations and the identification, creation, and communication of customer value. You will learn tools for goal-oriented account planning and tools to develop KAM processes in your organization. You will also improve your skills in account communication and learn ways to achieve a value-creating dialogue with your clients.

The program includes five training days in three modules with practical assignments.

The program is held in Finnish. 

Teaching takes place at Aalto EE's premises in Helsinki.

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