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Aaltoliike Project

“Aaltoliike” Project                    
Aalto University, joint MA and MSc studies                    

Project content

The “Aaltoliike” project  is a joint pilot project of the schools in Aalto University, where the focus of teaching is on innovative product design. Students work in teams, and the project requires strong commitment and motivation to study.

In the "Aaltoliike" project students work in small teams of three or four on designing a product. The products must be high-quality and high-grade in terms of design, technology and marketing, while also adhering to the principles of sustainability. Project includes  an  introduction to Intellectual Property Rights. Particular attention is paid to packaging, concepts, brand-building and marketing methods. The project is in real-time interaction with the times, the surrounding society and its phenomena, and strives to react to developments through its products.

The aim is to provide a concrete and genuine design task that encompasses all the stages of the product design process and allows for team work.   

Project objective

Project attendees jointly come up with and produce Aaltoliike product selection for the "Aaltoliike" store, which is updated annually.

Students work in teams, combining their competences to produce more comprehensive, functional and saleable products. Innovativeness and pioneering design are the central objectives of product design.

The aim of the introduction to Intellectual Property Rights is to provide the students with  knowledge and skills needed to use IPR ( Intellectual Property Rights ) in their work and as entrepreneurs. The lecture is based on real life cases and it allows students to participate in discussion about needs and choices involved in choosing  IPR protection.

During the project we will protect as Registered Designs  the products that students have made during the project.

Students who have completed the course master the skills of refining ideas into products, recognising business opportunities, and manufacturing prototypes on the basis of which they can formulate business plans and production methods. Course includes an  introduction to Intellectual Property Rights .They also know the processes of product commercialisation and launching.

The idea is also that the course may organically lead to business partnerships between students (shared theses, shared business ideas).
                                                  

Work forms:    

Lectures,team work, excursions, studio working, presentations , literature, critics
                            

Number of students, target group:    

Max. 30 students, 10 students per school. First- and second-year students of the Aalto University MA in Design, Marketing and Production Design and Technology.

Credits:    

15 ECTS

Time:                    

January-August 2011

28.1. 9-12 Kick off/Isoniemi, Sepponen, Virtanen
3.2. 9-12 Isoniemi
7.-10.2. Excursion to Stockholm furniture fair
15.2. 9-12 Virtanen
22.2. 9-12 Virtanen and 13-16 Isoniemi
1.3. 13-16 Sepponen
9.3. 9-14 Isoniemi
15.3. 9-12 Sepponen and 13-16 Virtanen
22.3. 9-12 Sepponen and13-16 Virtanen
29.3. 9-12 Sepponen and 13-16 Isoniemi
5.4. 9-12 Sepponen and 13-16 Isoniemi
12.4. 9-12 Isoniemi
19.4. 9-12 Isoniemi
4.5. 9-12 Isoniemi
15.-17.5. Excursion
24.5. 9-12 Sepponen and 13-16 Virtanen
1.6. 9-12 Isoniemi
19.8. 9-12 Isoniemi
2.9. 9-12 Isoniemi
16.9. 9-13 Final Presentation

Place:    

Design Factory, Otaniemi

Course language:    

English

Lecturers:    

Laura Isoniemi, MA (Art Pedagogy), IDBM (TAIK)
Professor Raimo Sepponen (TKK)
Professor Markku Virtanen, DSc (Econ. and Business Admin.) (HSE)
Maria Rehbinder, Legal Counsel  (IPR), Designium-Innovation services ,TAIK

Enrolment and student selection:

Applications for the project must sent on the appropriate application form (appended here).
More information will be provided in project information events at the schools:

22 Nov  14-15 pm TKK Main building E- hall
3  Dec, 11 am- 12 am at HSE main building 3rd floor A 306
13  Dec 12-13 pm at TAIK., 6th floor room 6087

Application period ends on 14 January, selected students will be informed by 18 Jan via email.
Application document (pdf)

Further information:   

Laura Isoniemi,laura.isoniemi [at] aalto [dot] fi ( laura.isoniemi@aalto.fi)  +358 (0)40 5087090