Doctoral dissertation: Consumer preferences for marketing communication channels
24.08.2012 / 12:00 - 14:00
The doctoral dissertation of Kari Elkelä (M.Sc.) Consumer preferences for marketing communication channels in the subject are of Marketing will be examined on Friday 24 August at 12pm at the Aalto University School of Business (Main Building, Assembly Hall, Runeberginkatu 14-16, 00100 Helsinki).
Research Manager, Docent Anu Raijas will act as opponent (National Consumer Research Center) and Professor Kristian Möller as custos.