#93 Elisa Luoto & Heidi Maria Huovinen

‘At some point we just noticed that everything went well whenever we worked on projects together, so we decided to set up HE Design Helsinki. As designers, we wanted to be playful and break the rules for example in the way people are used to seeing lighting and furniture in Finland. It is great just to be a young brand and we do not want to limit or restrict our identity with a strict definition, a chat in the lift or through a pitch because for us it feels important that we can take time to define our own identity and mission, before the markets or someone else comes and does it for us.’

Elisa Luoto & Heidi Maria Huovinen, HE Design Helsinki/design students